Promotional models or “booth babes” are a controversial part of convention culture. Many see them as a gimmick at best, and at worst dehumanizing women by turning them into part of the product being sold. In China, the government considers them so “vulgar” that recently laws have been passed banning “booth babes” at events.
The first victim of the new law is the 2015 Shanghai Motor Show. Instead of dozens of beautiful women adorning cars, now there are none. But that doesn’t mean they’ve disappeared; instead the now-unemployed models are taking to the Shanghai streets, protesting for their right to be sexy and get paid for it.