On September 17 an exhibition showcasing the new product collaboration between fashion brand Gucci and manga artist Hiroki Araki, known worldwide for his ongoing manga Jojo’s Bizzare Adventure, opened at the GUCCI store in Shinjuku, Tokyo. The event is being held to commemorate Gucci’s 90th anniversary.
The exhibition hall is decorated with original artwork and fashion illustrations by Araki, a life-sized figure of Rohan Kishibe, a fictional manga artist in JoJo’s Bizzare Adventure, and a reproduction of “Rohan Kishibe Goes to Gucci,” an original, full-color 16-page manga that appeared in the October issue of fashion magazine Spur.
The interior of Gucci Shinjuku has also undergone a complete rennovation coinciding with the start of the exhibition.
Incidentally, the GUucci-Araki crossover started long before this exhibition: Rohan Kishibe shows a fondness for Gucci products in the manga and the bag he uses is extremely similar to a bag in the GUucci Signature Wave collection that has been on sale in Japan since mid-June for the price of 200,000 yen (2620 USD).
Similarly, Gucci also lauched a pair of Japan-exclusive sneakers at the price of 75,000 yen (983 USD) that look exactly like the shoes Kishibe wears in the manga.
While these products are surely tempting for fans of Araki’s work, the price tag might be a little exclusionary for the casual manga reader. The exhibit is still worth the trip to Shinjuku and, if Gucci isn’t quite your bag, you could always look to more convenient crossovers
GUCCI×HIROHIKO ARAKI×SPUR『岸辺露伴 新宿へ行く』
Place: Gucci Shinjuku (3F) Shinjuku Takano Building, 3-26-11 Shinjuku, Tokyo
Date: 2011 September 17 to October 6, 11am – 8pm