And we thought Japan was setting the vending machine standards. Perhaps this is old news to some of our English-speaking viewers, but we were shocked when we stumbled upon a giant vending machine stocked with iPads, PSPgos, and other expensive gadgets on a recent outing to Los Angeles.
The vending machine is located in the men’s section of the Macys department store in downtown.
We’re having a really hard time trying to figure out the marketing strategy at work here. Is there really anyone who thinks, “Oh, I think I’ll stop by the vending machine and get an iPad after I take these slacks to checkout.”
And why the PSPgo instead of the PSP? Are they hoping that automating the purchasing process will clear out inventory faster?
As we were pondering as to why Americans would want to purchase such high-price items from vending machines, we arrived at JFK airport in New York and, wouldn’t you know it, there was ANOTHER automated electronics store – this one also stocked with the Nintendo DSi.
Unlike the Macys location, we see the logic in placing one of these in an airport where people may be looking for ways to kill time. Perhaps it wouldn’t be such a bad idea to install of these in Narita!