A few years back, Burger King joined the ranks of those fast food chains trying to present a “healthier” image of themselves by offering Apple Fries, apples slices cut to look like french fries in their kids meals.
Now, Burger King has gone back to the orchard to pick a fresh new idea for its Japanese customers: the BK RiNGO.
Available at stores Japan-wide starting March 9, the centerpiece of the BK RiNGO is a thick apple slice (ringo means ‘apple’ in Japanese), which is grilled and topped with cinnamon to give it a sweet aroma and then stacked on a grilled beef patty, dressed with honey-mustard sauce, lettuce and mayonnaise, and sandwiched in the loving embrace of Whopper Jr.-sized buns.
According to a press release by Burger King, “the BK RiNGO is a product that allows customers to fully enjoy the outstanding taste created by combining the unique sweetness of flame-grilled apples cooked with the juiciness of our beef patties.”
The BK RiNGO is priced at 240 yen (US $2.98) à la carte and 490 yen (US $6.08) for a value meal (tax included)
Furthermore, to celebrate the launch of the new item, any customer who orders the BK RiNGO from March 9-22 will receive a complementary 2-piece BK Chicken Wing.