Highly trained athletes tearing through a course on sleek racing bicycles against the cheers of a fervent crowd on is probably representative of most people’s image of professional cycling.
Apparently in Japan, the image is a little different.
Nagoya Bicycle Racing recenlty created a mascot character in an attempt to add more heat to the already passionate world of bicycle racing, but when a hyperactive promotion video featuring the character hit the net several days ago, many people were left wondering what the hell it had to do with cycling.
The heat, however, was brought in spades.
The character’s name is Pist, a ‘magical girl’ who loves bicycle racing and singing. According to her profile on the promotional site Pist Star, Pist “became a fan of cycling after becoming infatuated with the manliness of professional cyclists. Even though she’s a magical girl, none of her magic is actual useful to anyone, but she’s currently doing her best to liven up the world of cycling.”
The promotional video, which looks more like the opening sequence for a moe anime than anything else, was animated by MAD BOX and features an original song by Saori Sakura titled *deep breath* “Pist☆Smile♪NonstoP!!~Kagayake Asu no Star Daisakusen.”
After watching the video, we couldn’t help but feel concerned for the future of professional cycling in Japan, but so far the video seems to have been favorably received by the Japanese audience, which turns our concern towards the future of Japan in general.
Now that we mention it, there’s been a noticeable increase in moe characters in Japan recently. Perhaps more and more Japanese people, exhausted from the stresses of modern life, are seeking comfort in the cutesy, cheerful energy trademark of moe characters.
Yet after reading comments from foreign viewers like “What did my eyes just experience? Is this where you go when you die?”, we’re not too sure if the rest of the world finds moe as healing as some Japanese people do.
Source: Pist Star