April 24 is a special day for Evangelion fans, with the DVD and Blu-ray release of the 2012 movie Evangelion 3.0. To commemorate this exciting event, popular burger chain Lotteria is offering up a nine-level monster cheeseburger that cleverly plays on the “Q “ in the Japanese part of the home release title: Evangelion: New Movie Edition Q (Q sounds like kyuu, which is nine in Japanese) and the English part of the home release title: Evangelion 3.33 (3+3+3=9). Cheeky puns with buns! While the burger looks like something only Mr. Sato would eat nine of, the free present with purchase and the chance to win a 158cm-tall Rei doll has us very excited.
Evangelion madness will start at Lotteria on April 24. Q level burgers (Q段チーズバーガー) will be on sale for 1,280 yen (US$12.90).
Each burger purchase comes with an original “Spear of Longinus” fork. Although stabbing at the monster cheeseburger will the dainty looking spear will probably get you nowhere, we reckon it’s probably better off in the hands of your Eva figurines. Imagine the photos of them in battle against the giant cheeseburger beast!
Don’t forget to enter the competition to win a life-size Rei doll. A moveable life-size Rei doll. We wants to have this!
The competition for Rei runs from April 24 to May 31. Entries limited to one per person and entrants must be living in Japan. Good luck!