It’s a chastity belt for breasts! The “true love tester” bra is the world’s first scientifically engineered undergarment for women that actually reads your body’s signals. Ravijour, the company behind this peculiar product, touts the garment as “a revolutionary bra that knows how women truly feel.” It seems the bra cannot be unhooked without “true love” and will literally pop off of the wearer upon finding that special someone.
Here’s how the technology works: The bra has built-in sensors that measures the wearer’s heart-rate. The data collected by the sensors is sent to a special app on your phone.
The app then analyzes the heart-rate of the wearer.
If the wearer’s heart-rate reaches a predetermined limit, the bra unhooks by itself.
Want to know more? Here are some sciencey words about the bra:
“When excited the adrenal medulla secretes catecholamine, which affects the autonomic nerve and stimulates the heart-rate. A built-in sensor reads the woman’s heart-rate signal and sends it to a special app via Bluetooth for analysis. The app then calculates the True Love Rate based on changes in the heart-rate over time.”
So calm down everyone, this is science. Science that makes this happen:
Ravijour, a company who’s slogan is “We do anything for women,” advertises their exploding bra as “an instrument to test for true love” and is part of their “Mood Up” campaign to celebrate the company’s 10 year anniversary. We just hope that the science behind this technology works as it’s intended, otherwise women who choose to wear this mechanical bra might unexpectedly feel “unsupported” by their choice in underwear.