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You know it’s a cynical sales technique, so you try to be sensible and hold yourself apart, but sometimes commercials really know how to pull the heartstrings. We dare you to watch this spot for a Thai life insurance company and not get a little misty eyed.

Aw, you big softies! You can’t help but love his guy, can you?

He gives up his seat for tired ladies,

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he feeds stray dogs,Screen Shot 2014-04-09 at 6.36.41 PM

he secretly delivers bananas to home-bound grannies, Screen Shot 2014-04-09 at 6.34.48 PM

and even helps old ladies get their noodle carts across the street.Screen Shot 2014-04-09 at 6.34.04 PM

Talk about your boy scouts. But in the end, as the commercial says, he feels the love that money can’t buy.

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Aww. Now where did I put my tissues?

Source: Toychan
Images: YouTube