After reading this, you’ll have even more reason to love IKEA.
Since May, IKEA and other home goods stores in Singapore have been partnering up with local animal rescue groups to raise awareness about dog adoption. To achieve this goal, IKEA has placed photo cutouts of actual shelter dogs within the sample rooms along with information about the process of adoption. The effort has proved incredibly rewarding so far, with many homeless dogs finding themselves a loving family and a brand new life.
Home for Hope is a collaborative effort between major home furnishing stores, including IKEA, and the animal shelter groups Animal Lovers League and Save Our Street Dogs (SOSD) in Singapore. The overall goal of the venture is simple–to get dogs out of shelters and into loving homes.
Take a moment to watch Home for Hope‘s official introductory video:
To begin the project, dogs from shelters were photographed in the studio…
…and turned into paper cutouts.
The paper cutouts were then displayed within IKEA and other stores, as if they were a natural part of the room. The presentation is designed to make people think “Gee, wouldn’t this dog make a perfect addition to our family!”
Information about the campaign can be found on a tag attached to the cutouts’ necks. By scanning the QR code on the tag, shoppers will then be taken to Home for Hope‘s homepage.
The conveniently displayed dogs have drawn lots of attention from curious shoppers.
If you check out Home for Hope‘s homepage, you can learn all about the different dogs available for adoption, as well as the responsibilities that go along with owning a pet. The site also keeps track of which dogs have successfully made it into homes, like this adorable puppy:
Here’s a sample biography of one of the dogs–anyone up for some long romantic walks?
If you’re interested in learning more about animal rescue efforts in Singapore, be sure also to check out the Society for the Prevention of Cruelty to Animals (SPCA), which is one of the largest registered animal welfare charities with IPC status in the country. According to their website, SPCA receives 400 strays and pets every month, and without government funding, the organization depends entirely on personal donations and volunteers to keep it running. Its mission is “to promote kindness and prevent cruelty to animals through education, advocacy and action.”
Home for Hope is a simple idea that takes minimal effort to start up. We sincerely hope IKEA stores in other parts of the world will take a cue from Singapore and partner up with local animal welfare groups, too!