Naomi Watanabe is the comedian-turned-model and fashion designer largely responsible for Japan’s pocchari, or chubby, trend which is still going strong, and paving the way for large and lovely girls nationwide, from idol group la BIG 3 to the more recent Shangrila maid cafe.
Now, Watanabe is making waves across Japanese social media for her fashion-forward hair.
After audiences couldn’t get enough of her quirky celebrity impersonations, Watanabe quickly shot to Japanese comedy fame with not only her talent, but her weight, thrust into the media spotlight. Following a number of mostly unsuccessful diet routines, she became a body-positive spokeswoman and cover girl for bigger women’s fashion magazine, la Farfa, before establishing her own plus-size label, PUNYUS.
More than seven years later her”Japanese Beyonce” glam game is still going strong, appearing alongside RuPaul’s Drag Race contestant Shangela last month in Las Vegas.
But amazing as her performance with Shangela was, that’s not the reason why she’s been making headlines online. A growing number of Twitter users consider her to be one of Japan’s top fashion leaders, and are experiencing major hair envy over her on-point ‘dos.
▼ “Ah~ I want to have a lovable personality and personal fashion sense like Naomi Watanabe.”
Miki Kikuchi (@kapper0729) March 07, 2015
▼ “Naomi Watanabe has the cutest hair color and the cutest twin tail curls.”
渡辺直美の髪色かわいい くるくるツインテールもかわいい https://t.co/BxFtpsksVV—
すみれ (@rasp23q) November 11, 2015
▼ “Naomi Watanabe is so stylish. I’m jealous of her hair, too.”
渡辺直美さんって、本当オシャレだよな。 この髪色も羨ましいし。 http://t.co/Rcyfy2MC90—
ゆめほ氏はやもん松@みやっぷすなー (@tigers_kj) August 16, 2015
▼ “I really wanna try this type of hair color that Naomi Watanabe has.”
渡辺直美のこの髪色どタイプ ほんとにやりたいいいい💫💫 https://t.co/MJIANFnENB—
小林 亜未 (@aiueoo_chan) November 07, 2015
▼ “Naomi Watanabe is just so cute. Her smile is the best. Her eyebrows look good, her make-up is great, and her above all else her hair is the most amazing thing ever.”
渡辺直美可愛いなあ 笑顔サイコウだし オン眉似合うし メイク上手いし なにより髪色サイコウでしょ☺️☺️☺️💜💜💜 http://t.co/zzQuU4tvya—
いなげ ことみ (@0310_kotomi) September 24, 2014
The list of tweets praising her fabulous style go on and on, and to date she has over 900,000 followers on Twitter.
Arguably there are any number of cute, Japanese girls starring in the current fashion scene, but few who appear to be having more fun and none who are inspiring more women of all shapes and sizes to come together and love the skin (and clothes) they’re in.