The campaign to elect Taiwan’s new president saw her appearing as a cute character in a number of anime videos. Along with her cats.
Tsai Ing-wen made international headlines on the weekend when it was announced that she had won the Taiwanese presidential election, making her the first female president of Taiwan. She’s also the first person of aboriginal Taiwanese descent to hold the high-ranking position—and the first to be moe-fied in cute anime form.
As part of her political campaign, videos were released on her Facebook account, depicting the 59-year-old lawyer as a cutely bespectacled anime girl. A lot of work went into designing her character, which included adding her two pet cats for bonus cuteness overload.
Here she’s seen doing the cute cat-paw pose.
And here’s she’s in a more “claws-out” state of mind.
One of the videos takes the feline theme to the extreme, transforming Tsai into a cat-girl character with paws for hands.
To see the cute video in full, take a look at the short clip below.
The different styles used to portray her animated alter-ego showcases the skill of the animators in the Taiwanese industry. Tsai has admitted that she knows very little about anime, but she believes politicians should be more willing to explore its potential.
A behind-the-scenes look at the process of creating her character shows just how much talent there is in the local industry.
Tsai says anime is a great way to express serious policies in a way that is easy for people to understand. In this video posted to her Facebook account, she outlines her vision for Taiwan’s energy future.
Things don’t always have to be serious, though. In this video made to wish everyone a Happy New Year in 2016, her character does an adorable dance to a cute and catchy vocal music track. Because sometimes the best policy is just to put a smile on people’s faces.
The pluralistic and inclusive nature is part of the appeal of animated messages, and Tsai aims to support future developments in the industry, to help build a better Taiwan and meet the demand that’s out there for all things cute. So watch out, world: anime may soon be Taiwan’s next big export!