Finally, the great taste of a fried pork cutlet drenched in thick curry that you can slip in your coat pocket without getting wet!
Sold by Japan’s Tombow Beverage Co. as of today, this cola is based on the Ishikawa Prefecture specialty dish Kanazawa Curry which is a large fried pork cutlet (tonkatsu) soaking in a rich curry roux and topped with a drizzling of tangy tonkatsu sauce (similar to barbecue sauce) and served with a side of shredded cabbage.
Now I know what you’re thinking: “Gee that sounds great, but it’s going to take an awful lot of chewing and utensil work to eat.” Well, your prayers of utter sedation have been answered! Combined with the awesome power of a drinking straw, you’d only have to be partially out of a coma to enjoy the great taste of this regional favorite.
▼ Why not have Kanazawa Curry Cola with an actual Kanazawa Curry for the ultimate in redundancy!
This isn’t the first time a curry beverage has been released in Japan, but Kanazawa Curry Cola may be the first to take a carbonated cola base and blend in the tastes of curry roux and tonkatsu sauce.
Whether or not that’s a winning combination will be knowledge bestowed on the lucky few who can acquire one of the 100,000 bottles Tombow is planning to bottle and sell this year.
You would be most likely to find one at the various service stations along highways in Ishikawa and Toyama prefectures as a part of the Hokuriku Regional Drink Series. However, Tombow said they will distribute around the country and if demand is great enough they’ll also consider ramping up production in response.
If you don’t feel like going on a wild curry cola hunt, you can always go to the Tombow website linked below to purchase a 20-pack for 3,900 yen (US$35). That’s not a terrible price considering, at the very least, Kanazawa Curry Cola sounds like it could be a highly effective laxative.
Kanazawa Curry Cola order page (Japanese)