Curry rice you can make with hot water? No more need for microwaves, so let’s blow them up!
While their previous curry meals required a microwave, this new version can be cooked just like its instant noodle counterpart – by simply adding hot water. Of course, a commercial is needed to advertise this new creation, and whatever advertising masterminds are at work behind the scenes at Nissin do not disappoint, bringing the internet yet another crazy mindf*** that will have viewers around the world laughing…and scratching their heads!
【公式の使命感・RT希望】祝・リニューアル！ 生まれ変わったカレーメシは、お湯でつくれる？ 「お前ら！レンジはもう、いりません！」 #カレーメシ https://t.co/6NZh0C3ctw—
カレーメシくん (@currymeshikun) September 01, 2016
The commercial opens with a literal bang, as a group of extremely happy-looking characters are pushed along through the desert on a mobile couch by the instant curry mascot Curry Meshi Kun, while explosions go off in the background to some intense heavy metal music. The vocalist growls various phrases throughout the video, like, “Yacchimatta na! (Oh no, we’ve done it!)”, “Oyu de tsukureru! (You can make it with hot water!)”, and “Omaera! Renji wa mou irimasen! (You guys don’t need microwaves anymore!)”. All the while a giant foot kicks Curry Meshi Kun out of nowhere, a doll gets rocketed into the air, and things keep exploding left and right.
There really is no rhyme or reason to the madness (though we were kind of reminded of Mad Max: Fury Road), but that really doesn’t matter, does it? Because in the end we’re now really craving some Oyu de tsukureru! instant curry.
Source/featured image: Twitter/@currymeshikun