Sanrio made the egg a star, then this cafe made his butt a marshmallow.
For a character who’s defining personality trait is “lazy,” Gudetama is surprisingly industrious. Sanrio’s lethargic fried egg has become something of a restaurant mogul, having launched dining ventures in both Osaka and Kyoto.
Now Gudetama is bringing his culinary clout to Tokyo, with a new Gudetama Cafe in the capital’s Ikebukuro neighborhood. As expected, interior decorations will make liberal use of the loveable character’s image, and he’ll also show up in edible form, although not necessarily as an egg.
For instance, in the 1,190-yen (US$11.50) Aren’t There a Lot of Vegetables Loafing Around? Gude White Curry, Gudetama is made out of saffron rice.
Since this is Tokyo we’re talking about, a town that often tops lists of the greatest cities in the world in which to dine out, the menu also includes fruit-packed Gudetama pancakes, for 1,290 yen, which are exclusive to the Ikebukuro eatery.
▼ “You want people to like your photo on social media, don’t you?” points out Gudetama’s sign.
And if you need something sweet to wash away Gudetama’s acerbic accusation, 790 yen will get you a hot chocolate latte, with a marshmallow shaped like Gudetama’s surprisingly curvy buttocks sticking out of it.
Other themed food and drink will also be offered, so luckily Tokyo’s Gudetama Cafe will be open from November 4 to January 15, meaning true fans can come multiple times.
Gudetama Cafe (Ikebukuro branch) / ぐでたまカフェ（池袋店）
Address: Tokyo-to, Toshima-ku, Minami Ikebukuro 1-28-1, Seibu department store (Ikebukuro main branch) 8th floor
Open 11 a.m.-11 p.m.
Follow Casey on Twitter, where he’s wondering what kind of exercises Gudetama does to work his glutes.