For the first time in forever, this Japanese movie poster seems to be hitting all the right marks.
Besides often being one of the last countries in the world to get new movies in theaters, Japan also has a bad rap for delivering movie posters that lack the same oomph as their counterparts around the world. This was the case with the Academy Award-winning movie Birdman, as well as the high-grossing summer blockbuster Avengers: Age of Ultron.
With it already being movie awards season, studios are trying to get the word out on their big new movies that are about to hit the theaters. One of those movies is Kong: Skull Island featuring Tom Hiddleston, Samuel L. Jackson, John Goodman, and Brie Larson. The English movie poster does a pretty decent job as it has a number of appealing elements to it. The watercolor-esque background and the juxtaposition of the soldiers in the foreground and King Kong in the background make it feel like the calm before the storm.
Earlier this week, there was a surprise appearance in Japan by Kong’s movie director for the reveal of the exclusive Japanese movie poster.
Can we talk about how great our Japanese Kaiju poster is? https://t.co/BsIF0S4mH9—
Jordan Vogt-Roberts (@VogtRoberts) February 07, 2017
Not only are these two posters giving off a completely different feeling, many believe that the Japanese version is better than the original. This one exudes a major kaiju vibe, with a raging King Kong as well as numerous other monstrosities ready to pop out of the page and eat you the first chance they get.
最後にロバーツ監督「日本の文化から大いにインスパイアされて作った映画です。“何故人々は映画館へ行くのか”を意識しました。とにかく面白い旅になっています!!」と作品への熱意を伝え、イベントは終了しました！ ラストは会場に来ていた開… twitter.com/i/web/status/8…—
ワーナー ブラザース ジャパン (@warnerjp) February 07, 2017
As opposed to the English poster, there is no doubt here that walking towards these monsters is probably the worst decision you are ever going to make. One thing you could criticize about the Japanese version is that there is definitely no subtlety to the poster, but that might be alright considering the genre is “monster movie”.
Whether you like the poster or not, it remains to be seen how the reboot of the King Kong franchise will fair in theaters. Will it do better or worse than the recent reboot of Godzilla? Find out when Kong: Skull Island is released on March 10, 2017 in North America and March 25, 2017 in Japan.