One of Japan’s most popular casual clothing retailers finally brings Sailor Moon clothing and accessory options to everyday anime fans.
25 years after its first episode aired, Sailor Moon remains one of the most beloved anime franchises of all time. However, the series’ sustained popularity is a bit of a double-edged sword for fans.
On the one hand, two-and-a-half decades of staying power attracts plenty of creative partners willing to produce a steady stream of Sailor Moon merchandise, including adult fashion. On the other hand, enough time has passed since the anime’s premiere that many fans are now in their 30s and 40s, which means that a lot of those cool Sailor Moon clothing and accessory options are priced to drain a sizable chunk of a grown-up paycheck.
So it’s refreshing to see a fashion collection that firmly tugs at Sailor Moon fans’ heartstrings without ruthlessly snatching at their wallets, like this one from Japanese retailer GU, the even-more-affordable offshoot of already-affordably-priced brand Uniqlo.
The feline fashionable Luna and Artemis shoulder bags above, for example, as well as the more understated Crystal Star Compact bags, are just 1,990 yen (US$18) each. For the same price, you can also get a pair of “skants,” extra-billowy pants with a skirt-like drape, in either Sailor Moon or Princes Serenity designs, the former of which mirrors the color scheme of the heroine’s pleated skirt and chest ribbon.
The lineup’s price points are so low that they top out at 2,490 yen, which will get you a pair of Sailor Moon jeans or transformation item dress.
For tops, the 1,490-yen Luna and Artemis blouses would pair well with their respective shoulder bags.
There’s also a huge variety of T-shirts, which at just 790 yen are less expensive than bootlegs from an anime convention dealers’ room.
▼ Individual Sailor Senshi shirts
▼ Luna and the Moon Stick
▼ Even more shirts featuring the titular heroine herself, in the “Sailor Moon Illustrated Print T-shirt” series
And finally, to add a finishing accent to your ensemble, GU has five different Sailor Moon charms that you can clip to your bag, each priced at 590 yen.
The entire line goes on sale March 24 (the Sailor Moon Illustrated Print T-shirt, jeans, skants, and Luna/Artemis blouses are limited to larger GU branches), so if you’re a fan with a couple of spare bucks in your budget, you can find a list of GU locations right here.
Follow Casey on Twitter, where he wonders where all the bootleg anime T-shirts he bought in his teens are now.