Find out how you can create the name of a prefecture simply by moving just one of these matchsticks.
All Stories by Oona McGee
The staff at this cafe are dedicated to promoting the concept of natural beauty and spreading the no-makeup trend around Japan.
Schoolgirls, demons and anthropomorphised characters show us their best side at this year’s event dedicated to all things anime.
Japanese customers took to social media to let us know how they felt about the announcement.
We try the delectable new drink that’s so exclusive it’s only available in four of the country’s prefectures.
Now you can enjoy the flavours of some well-known characters from the acclaimed animation studio.
We try out the new system at a high-tech digital vending machine in Tokyo.
Find out what the country’s most well-known onsen look like as a cute idol group in their very first video.
A getaway home becomes a family home, with a young father who says his ties to family are stronger thanks to downsized living.
No matter how many times the cups are moved, this cat always knows which cup the ball is in.
There’s no better way to promote the nation’s rice crops than with a grandmother and two girls in kimono dancing at famous landmarks around Tokyo.
Now you can nap in a $9,000 bed and enjoy mood lighting and soothing music with your coffee for a limited time in Tokyo.
Easter is the time to eat cute ladybugs in Japan.
This matcha and sakura cake collection has been specially designed for cherry blossom viewing parties.
With more than ten cute items to collect, this is a range we’ll be saving our yen for.
Fruit, tea and coconut milk is a winning combination.
The delicious new frozen dessert showcases the flavour of roasted Japanese green tea.
The one store that sells these delectable treats is just as cute as the skewered pancakes themselves!
These intricate works of art include beautiful geometric patterns often seen on Japanese kimono.
The significance of the event is being felt by everyone, even the workers who stopped to pose with photos of the mecha’s gigantic detached body parts.