Fashion models who appear on online shopping sites get a lot less attention than their counterparts on the runway and in print. Industry and magazine models are chosen to represent well-known brands; there’s a sense of distinction to be had in saying you were on the cover of Vogue and walked the runway for Gucci, and you can pose confidently knowing that eyes go to you first and the product second.
Models on online shops, however, are seen by designers as nothing more than fleshy mannequins, employed to make their clothes look good.
But no longer! Now there is a Japanese website that shines the spotlight on internet retail fashion models, proving to the world that they’re more than just another pretty .jpeg!