A new toy has pushed its way into the crowded Japanese market. Called the Crazy Delicious Stick Stick Party, it sells for 699yen (US$9). We got our hands on one of these babies to try it out a get a stick party started, but first the name probably needs some explanation.
If you walk into any convenience store across Japan and scour the lower shelves, under all the chocolate bars and gum you will find one of Japan’s most popular snacks, Umaibo (literally ‘delicious stick,’ which we will use throughout the remainder of this article for comedic effect). Delicious Stick is like a giant, rod-shaped version of that cheese-flavored snack of mysterious ingredients that goes by many names: cheese puffs, cheezies, cheese curls, cheese balls, and so on. However, in addition to cheese flavor, Delicious Stick comes in a wide range of flavors, including chocolate or shrimp and mayonnaise. At 10 yen (US$0.13) a pop they’re a pretty good little snack.
By using Crazy Delicious Stick Stick Party, you can – get this – cleanly cut one Delicious Stick into several smaller sticks. According to the name of this toy, making four smaller Delicious Sticks from a single large one will result in a “crazy stick party”. We rushed in to investigate this claim.