Naming a product is a bit like naming a child: the smart thing to do is to first imagine all the possible ways the name could be mocked and misunderstood, just like they did in The Simpsons:
Marge: ‘What about Bart?’ Homer: ‘Hmm, let’s see. Bart, Cart, Dart, E-art… nope, can’t see any problem with that.’
And if you want to launch your product into the international market – well, you’d be wise to do your research into what that name means in the country you’re trying to sell it in. We bet these companies wish they’d done their homework.