If you thought having to send a couple of Christmas cards to close friends and far-flung cousins during the holidays was annoying, wait til you get a load of the nengajo (New Year’s card) tradition here in Japan. Not only is one obligated to send nengajo to family and friends, but you’re also obligated to send them to co-workers, bosses, anyone who regularly provides you a service, anyone whom you regularly provide a service to, your landlord, your mother’s landlord, Crazy Uncle Jeb over at the asylum, the stray cats in your neighborhood, and your mortal enemy (just to let him know you’ve got your eyes on him).
In fact, you’ve gotta send these things to so many people, it’s not uncommon to drop by the Japan Post near you and see people purchasing stacks of hundreds of these things. And unless, like me, you avoid any and all human contact, you’ll probably also come home one winter day to find your mailbox stuffed to the brim with the things. So, given their ubiquity, it’s no surprise that Japan Post (who prints and distributes loads of nengajo every year through both their yubin-nenga.jp website and physical post office locations), occasionally tries to mix it up with some very nontraditional designs.
This year, bizarrely, the running theme seems to be… moe. As in those super-cute anime girls and dreamy, slightly effeminate anime guys who are all the rage in Japan.