Japanese marketing ploys of using popular characters to sell everything under the sun isn’t a new concept by any means, but when it comes to itasha, they’re almost always custom works created by otaku for otaku.
However, as part of a game-changing move, publisher VisualArt’s recently announced it would be auctioning off a BMW with an official Angel Beats! wrap job, posing the question of just how high fans of the series would go to purchase a one-of-a-kind, official item from their favorite series. The result, however, probably wasn’t what anyone was expecting. Read More