The Olympics gives the world’s most talented athletes a chance to show their abilities to people all over the globe. It also gives the world’s most wealthy marketers a chance to show their products to that same audience.
Among the Games’ biggest sponsors is Samsung, whose Galaxy Note 3 was granted the title of official phone of the Sochi Olympics in thanks of its manufacturer’s generosity. Some reports are claiming that the Korean electronics maker isn’t showing a respect for healthy competition, though, by asking athletes with iPhones to make sure they cover the Apple logo when on-camera.