Giant 1,431-square meter arcade and bar opening in downtown Tokyo from Bandai Namco

Namco Tokyo pours drinks, serves Pacman parfaits, and plays game music into the night in Shinjuku.

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Japan’s number-one cosplayer Enako cosplays as Valorant character in amazing transformation

Enako’s newest cosplay is taking fans’ breath away.

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Pompompurin teams up with yummy sweets brand for adorable dog-shaped puddings, cakes and pastries

Get ready for Pompompurin Pudding!

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Take a trip back in time with an Edo Period-style hanami at the Oedo Fukagawa Sakura Festival

One of Tokyo’s most scenic cherry blossom viewing spots has a lot more to offer than just space for a picnic!

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Instant tempura and abura-age from Cup Noodle maker Nissin coming to power up your noodle meals

Donbei Delicious Toppings can even be used without noodles.

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Six sakura travel luxuries to make cherry blossom season extra-special at Japan’s premier resorts

Hoshino Resorts celebrates sakura season.

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Tokyo train operator installs baby care rooms to make rail travel easier for parents and infants

Mamaro provides a place to attend to kids’ needs in the middle of the hustle and bustle of Japan’s rail network.

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Virtual YouTubers in our world? Giant signs at Tokyo stations show Hololive talent and human fans

Gawr Gura and other Hololive stars now appearing in Shibuya and Shinjuku Station artwork.

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Mask rules in Japan have changed…so are people still wearing them?

We find out if people in Tokyo are ripping off their masks and throwing them to the wind in light of the new changes.

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Japan’s newest capsule toys: Capsules that Absolutely Won’t Open【Photos】

Our natural instinct is to open up our Gashapon capsules ASAP, but it’s not so simple here.

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Gigantic new anime store opening soon in Tokyo, and here’s a sneak-peek【Photos】

The Animate Ikebukuro Flagship Store isn’t open just yet, but we’ve been inside.

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Ghibli embroidered patches/brooches let you wear your love of Ghibli anime/food on your sleeve

Or on your bag, hat, or whatever other part of your outfit you like.

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Cloth randoseru Japanese backpacks are here to lighten load on parents’ wallets and kids’ backs

Nitori asks whether Japanese elementary school kids’ backpacks really need to be so heavy.

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For-adults PreCure anime could be on the way this year, trademark filing suggests

Adult PreCure’23 Power of Hope could be the for-grown-ups version of the magical girl anime that veteran fans have been waiting for.

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Cherry blossoms begin blooming in Tokyo, earliest start to sakura season for third year

Hanami season has arrived in Japan much earlier than expected. 

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You can now own Shinjuku’s giant 3-D cat in accessory form

It’s the purrfect “The ones that get it, get it” fashion statement.

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Lawson Store 100 sells two new simple, inexpensive bento showcasing popular Japanese side dishes

If you’ve ever wished that there was just a little bit more of a certain side dish in your lunch, you’ll absolutely love these bento bargains.

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Japanese dog café in Nagoya aims to create community among toy poodle owners

You and your pup will never feel alone again.

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Attack on Titan x Uniqlo pairing unleashes a colossal collaboration on the world

Upcoming line of T-shirts celebrates the anime moving into its final story arc.

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Panasonic develops a “weak robot” that farts

Nicobo’s prime directive is to do nothing and be cute.

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