In Japan, the job hunting season is under way. From late December to April or May, students who will graduate in the coming year search for jobs en masse. Companies are busy trying to recruit the best and the brightest to apply to their firms, while stressed students rush here and there attending loads of job fairs, company briefing sessions and employment seminars.
For companies in Fukushima Prefecture, still recovering from the 2011 disaster and subsequent nuclear meltdown, recruiting new applicants is doubly hard. They have to contend with the usual tides of urban migration as well as the negative associations now attached to the area, but one local company, Niraku Corporation, has hit upon an idea to help bring young job seekers in: bus them in for free.