I remember once seeing a T-shirt that said, “You can never be too rich or too thin or have too much chocolate.” Well, the chocolate part of the quote seems to be true, at least judging from the number of chocolate enthusiasts who gathered for the opening of yet another specialty chocolate shop in Tokyo this weekend. While there certainly is no shortage of chocolate shops here in Japan’s capital, it seems we can’t get enough of the heavenly confection as Israeli chocolate store Max Brenner became the latest house of dark, sweet, chocolaty sin to open in the city. As a lover of all things sweet and wonderful, of course, I had to go check the shop out!
Max Brenner already has shops in the U.S.A., Australia, the Philippines and Singapore, but as this would be their very first shop in Japan, the news had been publicized in the Japanese media, so I knew a good crowd could be expected when the shop opened last Saturday. I thought maybe if I arrived an hour and a half before the opening, I might be able to get a seat in time for a late lunch. Boy, was I wrong!