It’s almost summer and that means a lot of stuff in Japan—Golden Week, brain melting humidity, Obon, and of course, horror movies and haunted houses. While many people in the west binge on horror flicks and spooky attractions as Halloween nears, Japanese people tend to get their fright on during the summer months.
We recently caught up with Margee Kerr, a sociologist who studies fear and helps the world famous ScareHouse terrify their patrons—in a good way of course! Margee was in Japan studying how fear works across different cultures and we were excited to learn about the similarities and differences in the reactions between Japan and America to horror. Check out our interview with a true master of fear at one of Tokyo’s scariest bars: Yurei Izakaya in Kichijoji!
Dove’s “Real Beauty” commercial a big hit in Japan
Mar 6, 2014
Sex, as the saying goes, sells. What exactly that means seems to be somewhat up to interpretation–we don’t think you’d want to buy a couch after watching a couple…um…”frolicking” on it–but it’s hard to deny that a bit of sexiness goes a long way in boosting sales. Even something as boring as shampoo can seem exciting when you film a young, perky model showering.
Of course, not everyone thinks that this is the best way to hock merchandise. Last year Dove earned a bit of respect from consumers with their “Real Beauty” campaign aimed at bolstering women’s self-images and emphasizing seeing the natural beauty we all have. Though the main commercial hit the shores of Japan last spring, it seems that it’s recently gotten a lot of attention over here. Click below to see what Japanese commenters are saying about the video!
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