Stinky armpit smells transform into handsome anime men in hopes of making Japan smell better

Feast your eyes upon the Wakki Seven, but don’t breathe too deeply.

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Pokémon and Iwate team up to elect Geodude as the tourism ambassador to the prefecture!

It even has a theme song and a bizarre costume.

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Why some otaku look at women’s breasts, according to Japanese Twitter

The reason may not be as perverted as we all think. 

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Tokyo’s Shibuya neighborhood likely to ban public drinking due to Halloween mayhem

Shibuya’s world-famous Halloween street parties may not be going away, but it looks like they’ll be going non-alcoholic.

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Evangelion bar in Tokyo: You mustn’t run away from the awesome anime food at this sakaba

We go on a mission to eat and drink at Nerv headquarters.

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You can now get fugu, Japan’s poisonous blowfish, for under a buck at revolving sushi restaurants

A meal equal parts thrilling, delicious, and affordable.

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Rilakkuma washing bags may be the cutest laundry invention ever!

Anything that makes laundry more fun is more than welcome in our books.

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Starbucks Japan releases new limited-edition cups, tumblers and travel mugs for summer 2019

Another season, another lineup of must-have Japan-exclusive items.

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Let Potechinote do all the dirty potato chip work and keep your touchscreens sparkling

Potechinote is back with some fresh design changes!

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Hippest grandpa in Japan stuns online with magazine-worthy photo shoots【Photos】

The sweetest part is that “Silver Tetsuya’s” photographer is none other than his beloved grandson.

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Explore Kyoto tourist site Fushimi Inari Taisha shrine with Unreal Engine 4 【Video】

Stunning exploration game lets you walk at your own pace, take photos with an in-game camera, and discover hidden areas without the crowds.

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Ikea makes tiny blue tote bags for storage, but in Japan they’re used for anime figurines

Ikea’s iconic blue bag becomes the hip new accessory for all comic-book character figurines this season.

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10-year old Japanese YouTuber advocates children not going to school if they don’t want to

Says that parents have no right to force education upon children.

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Drunk Kanagawa senior arrested for biting fingers off friend’s hand

What are friends for?

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Gwyneth Paltrow visits Japan, dines on sushi and soba as Goop beauty brand debuts in Tokyo

New Goop pop-up shop and cafe opens in Tokyo for a limited time.

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Ichikawa-Mama station gets linguistic makeover just in time for Mother’s Day

Besides the flowers, can you spot what makes this station name-change special?

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Carry your change in a rice cooker coin case from Japan!

Who needs a boring coin purse when you can surprise shoppers at the cash register by popping the lid on your miniature rice cooker?

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Japan’s host club king wants to sell you some US$490 hair product in a tiny, tiny bottle

Roland also has a “must-have” hangover cure that can be yours for just a little over 100 bucks.

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Japanese capsule toy vending machines now selling working capsule toy vending machines

That’s right, you can now own your very own gacha gacha gacha gacha.

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There’s a method to their madness, though, with different themes for different rooms, and one anime-safe space remaining.

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