There are many “symbols of Japan”–from Mt. Fuji to Akihabara, the country has numerous faces to the outside world. But regardless of what comes to mind when you think of the country, there’s a good chance that you’ll stop by one of its many convenience stores on the way to your destination. In many ways, the army of small shops that squat on half the corners from Hokkaido to Okinawa are the perfect symbol of the country. But it looks like the convenience stores of Japan are now facing a serious problem: They can’t find enough employees!
Nov 16, 2014
For a Westerner in Japan, breakfast is just incorrect. If North Americans living in Japan had to pick the one thing they miss most about home, a lot of them would probably scream, “Breakfast food!” Traditional Japanese breakfast is completely different and usually consists of rice, fish and miso soup. It’s boring, lacking in any real taste and basically good for you, unlike our favorite breakfast dishes. Of course, some places serve a “Western-style” breakfast, but that usually includes ham that they call “bacon”, in other words, facon! Get outta here you fake bacon!
So when 7-Eleven dropped this “Eggs Benedict Sandwich” onto its shelves, we figured it couldn’t possibly be worse than any other breakfast food out there, or could it? Better prepare yourself Eggs Benny, we won’t play nice. Get ready for the toughest food review yet!
Last summer, we thought the heat might have been getting to the executives at 7-Eleven. Sure, offering two-meter (six-foot, seven-inch) tall Evangelion statues as special promotional prizes was a cool idea and all, but did they really expect anyone to pony up the 1,836,000 yen (US$16,000) they were asking for the 25 more giant figures they was selling outright?
Well, not only did all 25 of those Eva statues find homes, they sold out in just two minutes. Emboldened by that success, 7-Eleven has teamed up once again with the hit anime franchise to release the most expensive item the convenience store has ever sold: the Evangelion car.
Sep 8, 2014
If you’ve ever experienced an Asian summer, you’ll know how unbearably hot and humid it can be. In Thailand, where summer temperatures often stay above 30 degrees Celsius (86 degrees F) and can reach 100% humidity, keeping body temperatures down becomes a priority not only for people, but for our furry friends as well.
Clever canines know to beat the heat by hanging outside local convenience stores, where there’s shade, a cold surface to lie on, and best of all, a steady flow of traffic to open the automatic doors, releasing precious, steady gusts of cool, conditioned air. But there’s more…
Aug 6, 2014
It’s no secret that there’s a lot of overlap between hardcore anime fans and frequent convenience store customers. With so many animated series to collect and watch, how are you supposed to find the time to cook, let alone the cash for a meal out at a fancy restaurant?
So in order to draw in as many otaku with the munchies as possible, Japan’s competing convenience store chains have been partnering up with hit anime series. So while Lawson is giving away dozens of different Attack on Titan goodies, 7-Eleven is countering with just one type of prize: a gigantic Evangelion figure.
Jun 1, 2014
Hot on the heels of an announcement that cold and sugary foods are bad for your body, Asahi announced that they are releasing their coldest sugary drink to date. I’m willing to take the risk however, because summer in Japan can suck pretty hard and a sub-zero beverage would definitely hit the spot.
This new drink called “Mitsuya Freezing Cider,” turns to ice the moment you pop the cap. Sounds great but Asahi seems to have surprised netizens a little with their unique distribution plans.
May 24, 2014
Earlier this week, netizens in Japan started going nuts about a new range of popcorn on sale at 7-Eleven. Unlike in some countries, 7-Eleven Japan takes great pride in regularly launching new, limited-edition snacks, and more often than not they’re surprisingly tasty. The response its latest product garnered, however, was ludicrously enthusiastic.
When netizens got wind of the “amazingly delicious” new caramel and (curiously) cheddar cheese flavoured popcorn on sale at their local Sebun, people apparently started bulk-buying, resulting hundreds of tweets going out bemoaning a lack of stock and pestering 7-Eleven – who then added fuel to the fire by acknowledging that the snack was indeed hard to come by – and demanding to know where they could get it.
Curious to find out what all the fuss was about, we procured a couple of bags and sat down to conduct a little taste test. I can tell you right off the bat, though, that the super-amazing mecha-delicious popcorn pretty much everyone in Japan – including our own Japanese staff – is raving about really isn’t worth all the hype.
We’ve already talked about Japan’s penchant for limited stock and limited-time seasonal items, but I’m starting to get the impression manufacturers and retailers are playing us for fools. Zipping down to the grocery only to find that at least some of the basic items you wanted are sold out is a common headache in Japan, as if retailers are hoping we’ll all be like, “Oh man, white bread must be really trendy right now. Guess I’ll buy five loaves next time.”
Convenience store chain 7-Eleven is downright diabolical about this kind of stuff, with a constantly shifting roster of goods that seem to come and go arbitrarily, which Japanese consumers have apparently picked up on because they’re currently in a crazy purchase panic over 7-Eleven’s delicious new Premium Popcorn.
A 7-Eleven convenience store in Kasukabe City, Saitama Prefecture was the scene of a daring late-night armed robbery earlier this week as an unidentified young man held clerks at knife-point and made off with a total of three onigiri rice balls, whose combined value came to approximately 300 yen (US$2.94).
He’d have gotten away with too, if it hadn’t been for the bread delivery guy…
To help combat the steady wave of shoplifting in Japan (360 reported cases a day), authorities remind shop staff to stay vigilant and know that anyone who enters their store – whether a little school girl or her 89-year-old grandfather – is a potential criminal just aching to take your hard-earned merchandise.
Just look at the kitty pictured above. Cute lil’ guy doncha think?
Wrong! That pilfering feline has stolen hundreds of yen worth of cat food from a helpless major convenience store… possibly to sell on the street for crack-cocaine.
Hey One Piece fans! Have you ever dreamed of being able to eat some Devil Fruit and getting superhuman powers like Monkey D. Luffy?
Well, 7-Eleven still can’t do that, but they’re giving you the next best thing by releasing limited edition snack bread which replicates the Gum-Gum Fruit of the hit manga and anime series.
We’re half way through September and autumn should be right around the corner, though you wouldn’t know it from the never-ending heat. But 7-Eleven has our backs with a new, unique ice bar just in time to (hopefully) ring out this sweaty, sweaty summer.
Oct 27, 2012
RocketNews’ ever faithful correspondent, Kuzo, stumbled upon a new type of drink while traveling abroad. The bottle is divided down the middle with one side containing 100% orange juice and the other holding grape juice.
The cap has two separate spouts and lids, so if you want a sweet treat of grape juice just do that side. If you feel a cold coming on then go the other way for a vitamin C boost.
Or if you want to really take a walk on the wild side, flip them both up for a very loosely mixed orange/grape blend.
Sep 18, 2012
Although it’s sometimes forgotten about, Shikoku, one of the four large islands that make up mainland Japan, is as much a part of the country as Hokkaidō in the north and Kyūshū to the south. People eat rāmen, do karaoke and play pachinko, exactly like everywhere else. Take a drive around the island and, just like every other part of the country, you’ll find literally hundreds of convenience stores. Lawson, Family Mart, Mini Stop, Coco Store; they’re all here.
All, that is, except 7-Eleven…. Read More
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