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Pretty much ever since it was invented, men have been the target market for instant ramen. That’s slowly starting to change, though, as companies are finding out that plenty of women, too, are interested in a hot, tasty meal that only takes three minutes to prepare.
Those three minutes, though, can seem awfully long when you’re sitting by yourself with nothing to do while you wait for your noodles to cook. So, Nissin, to celebrate the start of its new line of healthier, more cosmopolitan instant ramen aimed at women, has set up a special website where a handsome Japanese actor will keep you company while you cook and eat your instant ramen.