Unlike numerous other animal rights groups, non-governmental organisation WildAid aims to combat the problem of illegal wildlife trade – most notably the killing of sharks for their fins, elephants and rhinos for their precious ivory, and tigers for their skins – by attacking the problem at its source: the people whose money encourages it. The group’s message is simple: “When the buying stops, the killing can too.”
With the help of numerous high-profile figures like footballer David Beckham and even Britain’s Prince William, WildAid puts pressure on the people providing the demand for these “luxury” items. This week, world-famous actress, animal rights campaigner and, in our opinion, full-time babe Maggie Q appeared in the group’s newest commercial, which aired in China. The ad, titled “Impress”, aims to dissuade wealthy Chinese from eating shark fin soup, with Maggie telling both her date and TV-watching China that although there are many ways to impress a woman, shark fin soup is definitely not one of them.