As we saw last week, Japan has some marvellously eccentric ads. But sometimes it’s best not to mess with an old tried-and-tested formula. So while lingerie company Triumph International does its bit for the “WTF Japan” cause by occasionally launching concept bras with solar panels and detachable chopsticks, they also pride themselves on making (regular, non-weird) gorgeous lingerie! Hurrah!
And with this ad for the ‘Tenshi no bra’, a 50th anniversary design from Triumph, they haven’t gone far off the underwear commercial beaten track. That’s right, reader: it’s a beautiful woman in her underwear.