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Every Yu-Gi-Oh! card ever, all in one place at awesome Tokyo train station display 【Photos】

Duelists and anime fans drawn to the sight of 7,000-plus gleaming, mint-condition collectible cards from the hit franchise.

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Blink and you’ll miss what riled racists in this Japanese McDonald’s ad 【Video】

Turns out the ethnically intolerant are also sometimes sticklers for proper manners.

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Beautiful, heartwarming anime short is also a commercial for miso 【Video】

Brief glimpse at multigenerational family has viewers reaching for their tissues and chopsticks.

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Uniqlo asks women to draw pictures of their breasts, say words about them【Videos】

We can’t quite decide whether Japanese fashion giant Uniqlo’s latest promotional campaign is cute, empowering, or just plain silly.

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4 new versions of McDonald’s anime shorts with AKB48 idols streamed

Chūgoku, Kyūshū, Hokkaido, Chūbu/Hokuriku versions streamed.

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Even Japanese people sometimes think bowing can be needlessly complicated, video shows 【Video】

If you’re starting a new job, you might want to stretch out your back before showing up at the office for your first day.

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Anime McDonald’s looks like an awesome place to work part-time 【Video】

Beautifully drawn anime ad shows the emotional friendships that can come from a part-time job.

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Studio Ghibli adapts the world’s oldest manga into short animation for conservation project

Centuries-old designs brought to life by Japan’s most celebrated animation house.

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Energetic schoolgirl’s “Pension dance” commercial for Nagano bank isn’t easy to forget

This dance and and its accompanying catchy little jingle, nicknamed the “brainwashing song,” are currently stuck in people’s heads around Japan.

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Sweating, snuggling models and voice actresses steam up series of spicy ramen ads 【Videos】

Dialogue, including “Master, would it be all right if I put you into my mouth?”, is just as sultry as the visuals.

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Japanese music stores engage in war of words over idol handshake events

Has music become nothing more than extra content for idol handshake events?

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Japan’s Okamoto trials voice-activated condom-dispensing belt in new promo【Video】

Always be prepared, or so the boy scouts’ saying goes. And with this bizarre spring-loaded, condom-dispensing belt, you will be!

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Kana Hanazawa doesn’t understand her latest commercial 【Video】

It’s not unusual for stars to perform in Japanese commercials, but what they’re asked to do can sometimes lead to head-scratching.

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Japanese university says your girlfriend might dump you, other harsh truths in recruiting ad

Some universities try to recruit students by telling them about all the fun they’ll have there, but not this Tokyo institute of higher learning.

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Final Fantasy’s last heroine is Louis Vuitton’s next model 【Photos】

Like a star athlete who just won a championship, video game heroine Lightning has followed up on saving the world of Final Fantasy XIII by landing an endorsement deal.

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“World’s first washable smartphone” goes on sale in Japan accompanied by cheese-tastic ad【Video】

Foolishly allowed a sticky-fingered child to hold your phone? Have a crippling fear of germs and wish you could disinfect everything? Now there’s a smartphone you can wash with soap and water!

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Toyota wants Japan to think of its new model Prius as an “erotic” vehicle【Video】

Why drive a boring old hybrid when you could have an Erotic Vehicle?

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Fans criticize Softbank’s anime character live-action phone ads as ‘disrespectful’

Last month, SoftBank‘s series of commercials depicting several classic anime characters all grown up premiered. The ads star Kyoko Koizumi (Tokyo Sonata, Hanging Garden) as Usagi Tsukino (Sailor Moon), the proprietess at Moon Ribar an atmospheric rooftop bar. She’s assisted by Maruko-chan (Chibi Maruko-chan, played by Suzu Hirose) and welcomes guests like Fist of the North Star‘s Kenshiro (famous Kabuki actor Ichikawa Ebizō XI), Obocchama-kun (played by Shinnosuke Mitsushima), Duke “Golgo 13” Tōgō (played by Fumiyo Kohinata), Joe Yabuki (Ashita no Joe, played by comedian Naoki Matayoshi) and Astro Boy himself, played by Masato Sakai (Honey and Clover).

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“My son didn’t look back when I waved.” Toyota ad will leave you choked up, wanting to call home

You might think that Japanese advertisements are all Hollywood celebrity endorsements or surreal tales of busty schoolgirls with nose rings, but when it wants to, Japan can make commercials that yank on the heartstrings as strongly as anywhere else in Asia. Getting the waterworks flowing today is Toyota, asking the question, “Do you care about your parents as much as they love you?”, and while the video is short on cars, it makes up for that with plenty of tears.

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Ready for a dose of feels? Grab the tissues because this daughter’s love is beautiful【Video】

We here at RocketNews are a soft bunch at heart. We’ve been affected by tear-inducing, feel-good videos from countries like Japan, Hong Kong and Thailand, and now it’s Singapore that’s got us by the feels with a touching new clip.

Based on a true story, this commercial plays more like a short art film, with atmospheric shots and superb acting that seems too real to be rehearsed. Come with us as we take a peek into the life of a graduating high school girl who looks after two younger siblings and her widowed, wheelchair-bound father, as she sacrifices her education and future for her family. Oh, and bring that box of tissues with you – you’ll be needing it!

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