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McDonald’s Japan’s “Dancing McCrew” Video is Catchy, Surreal 【Video】

McDonald’s Japan’s “Dancing McCrew” Video is Catchy, Surreal 【Video】

There are part-time jobs, and then there are jobs at McDonald’s. Despite recent concerns that the fast food chain’s management is steadily losing the plot, McDonald’s Japan continues to throw promotion after ad after promotion in its customers’ direction. This time, the golden arches is running a special recruitment ad that tells the story of two young men who are suddenly transformed into members of the team which, it turns out, has a penchant for dance.

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Presenting: RocketNews24′s First Ever Commercial

Presenting: RocketNews24′s First Ever Commercial

That’s right, kids, we’ve hit the big leagues. And it’s all thanks to you. Sure, we began in a tiny one-room office in Shinjuku, bickering with each other about elbow space, missing pencils and who had been using the communal coffee without putting a five yen coin in the jar beside it, but thanks to our wonderful readers and the attention of the Internet masses in general, we’re now a fully fledged news beast stationed in a swanky high-rise where we rub shoulders with some of Japan’s greatest innovators and creative geniuses.

To mark the occasion, we’ve just put the finishing touches to our new commercial, featuring none other than reporter extraordinaire Mr. Sato, and a tremendously catchy jingle. The full video — plus a special bonus version — after the jump!

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Ads in Tokyo Stations for Western Horror Movie Deemed “Too Scary” for Japan’s Commuters

Ads in Tokyo Stations for Western Horror Movie Deemed “Too Scary” for Japan’s Commuters

Stroll through any of Tokyo’s larger train stations this week and you’ll inevitably come face to face with the vision of a disheveled teenage girl, trapped behind a layer of glass crying for your help.

As part of the promotional campaign for “multi-layered” horror movie Cabin (released in the west in 2012 as The Cabin in the Woods), a series of frightening advertisements is currently being displayed on 160 screens across 14 stations in and around the Tokyo area. For many, though, the ads were simply too scary, and an advertising standards agency has made the unusual step of asking for them to be toned down.

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Your Japanese TV Commercial Favourites, All Under One Funky Beat

Your Japanese TV Commercial Favourites, All Under One Funky Beat

I think I’ve just found my new favourite YouTube channel.

Thanks to a tip-off from an awesome RocketNews24 reader, I’ve discovered Eclectic Method; audio-visual remix masters and providers of horribly funky beats, whether the sampled videos were intended for musical enjoyment or not.

The video that pulled me in, however, was the group’s fantastic Japanese TV commercial remix…

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New Playstation 3 Commercial Packs a Nasty Little Surprise, Small Children Now Wary of Plastic Boxes

New Playstation 3 Commercial Packs a Nasty Little Surprise, Small Children Now Wary of Plastic Boxes

Just before this year’s Tokyo Game Show, Sony lifted the lid on its newly-modelled Playstation 3 console.

While many of us were hoping for even a tiny snippet of news on the next generation of consoles, Sony is still busy squeezing the few last drops of juice out of its multi-million-selling game machine, and, in an effort to cut production costs and shift a few more units before going next-gen, has somehow managed to shave a few more inches off the console’s size, giving it a facelift in the process.

Eager to show off their newest toy, a brand new ad campaign for the console hit Japanese TV late last week, drawing consumers’ attention to the machine’s snazzy new lines and bragging about its smaller size.

And then something a little bit unexpected happens. Read More