They say the world looks different when you’re thinner.
Hikone Castle is celebrating its 410th anniversary in style.
Two of Japan’s greatest instruments of justice merge seamlessly into one another in this amazing illusion wire art.
Get out the tissues because this short ad will make you appreciate family bonds all over again.
A young Japanese woman suddenly finds herself surrounded by four hot guys, each one vying for her favor. One is tough, another is cool, and the third is going with the soft sell. There’s even a handsome man trying to game her or rule her or neg her, whatever the term is when pseudo-aggressive dudes simultaneously tell a girl that she’s insufferably lame but that they also desperately want to hook up with her.
The woman’s pulse races as she realizes she hold all the cards in this game of love. But this scenario is too good to be true right? Is it a dating simulator video game? A reverse-harem anime?
Nope, it’s the cell phone corner of a Japanese electronics store.
Japanese culture has more or less made peace with the fact that the things we eat used to be alive. Part of the reason people in Japan say itadakimasu, literally “I will receive,” at the start of a meal is to verbalize their gratitude for receiving the life of the ingredients that make up the dishes. Sashimi that’s served still moving is considered a delicacy, because what’s fresher than seafood that’s arguable not even entirely dead?
Still, even Japan generally has limits of how much it wants to imagine the former life of the tasty morsels it’s dining on, which is why one startling fried chicken advertisement is drawing a mixture of gasps and chuckles.
Japanese net users were amused after an advertisement which depicted Luffy (the hero of best-selling manga and anime series One Piece) warning readers not to shoplift began circulating online. In case that doesn’t quite strike a chord with you, all you need to know is that Luffy’s dream is to become the King of the Pirates–in other words, the ad is totally ignoring the fact that you know, stealing is kind of what he does, by profession.
Nintendo, Suntory, Mitsubishi… what do they all have in common? Well, they’re all companies established during the Meiji period (1868 – 1912) that are still thriving today. Call it nepotism if you like, but companies are often handed down from father to son, which is why Japan has more old companies than anywhere else in the world.
Confectionery company Asadaame is another one of these Meiji-era companies. Established in 1887, they’re still selling candy to this day. And recently an advertisement for their candy was discovered that dates back from those early days – and shows some very different attitudes towards physical standards of attractiveness…
Kimono are beautiful, often brightly-coloured intricate works of art as well as being items of clothing. But if you’ve ever tried one on, you’ll know that the sensation is at first somewhat akin to being wrapped in a sleeping bag or heavy roll of carpet. Even walking in a kimono can take some getting used to, and it beats me how Kyoto’s Maiko are able to dance in those things.
But in this slightly naughty commercial by Japanese internet provider UQ-WIMAX, a kimono-clad waitress at a traditional Japanese restaurant actually manages to run so fast, her kimono goes flying off!
A rather risqué advertisement somewhere in Osaka has been drawing quite the attention from passersby. It exploded in popularity when one Japanese Twitter user uploaded a picture of the poster online for the world to see. But just what about it, besides some woman’s attractively long legs, makes it such a brilliant advertising scheme? Wait till you read what said Twitter user said he saw one person doing beneath the picture.
Teaming up with the South Korean ad agency Innored, popular outdoor brand The North Face set out to promote their slogan, “Never Stop Exploring,” by challenging unwitting customers to prove that they are worthy of the pricey goods that they were trying on.
Based on their expressions of confusion, shock and utter fear, none of these customers were planning on being especially adventurous that day, but as the floor opened up beneath them and a selection of The North Face goods was dangled before their eyes as they clung to the wall, they soon found their inner adventurer.
If you’re a fan of the wildly popular manga and anime series Attack on Titan, then you’ll be more than familiar with the violent and jarring scenes of gigantic monsters biting off and chewing human heads, arms and various other body parts. But while you might expect such gruesome images in your comic books, commuters riding the Tokyo subway might not appreciate seeing such gory poster images on their way to work every morning.
So when advertising a new Attack on Titan exhibit opening next month at a Tokyo museum, the poster designers decided to creatively self-censor their own work with some very cleverly placed food items.
Prospective buyers of Japanese Uniqlo were in for a shock one morning as they skimmed through the casual wear retailer’s flier. If the prospect of miniskirts on sale for the shockingly reasonable price of 990 yen (US$10) weren’t enough, there seemed to be something not quite right about the model they hired.
In 2012, at the age of 14, a Taliban gunman climbed onto a bus Malala Yousafzai was riding in and shot her in the head. Though she nearly died in the attack, Yousafzai recovered, and courageously returned to advocating on behalf of girls’ education rights. She has become internationally famous for her activism in favor of allowing women the same educational opportunities as men, both in her native Pakistan and abroad.
Unfortunately, the Indian mattress company Kurl-on decided to use the shooting incident as fodder for one of its latest print ads.
In any other country this advert where two people proudly announce: “Our total annual income is 3.55 million. We bought our mansion!” would be one of those pie-in-the-sky pipe dreams that many young professionals could only dream of.
However, in Japan this ad has left people feeling despondent about the future of the country and thinking to themselves, “I wouldn’t be smiling so much, if I were them.”
With the video game industry’s heavy reliance on Internet-based marketing, pretty much every gamer has read months’ worth of interviews and development blogs, plus seen dozens of video previews, before he plunks down cash for a major title. If anything, there’s the occasional problem of having too much advance information, therein spoiling some of the surprises when you finally get to play the game.
Things weren’t always this way, though. Before having Internet service went from being a technophile luxury to a modern necessity, video game advertising came in smaller bursts. The market was still far too small to justify the high costs of regular commercials on TV, so publishers looking to drum up sales would take out single-page, or in the case of companies with deep pockets, double-page, magazine advertisements.
Today, we look back at some of these ads from the ‘80s and ‘90s, the problem of having to catch your target audience’s attention with just a few still images, and the sometimes puzzling solutions game companies came up with.
Sprint’s new commercial featuring a “framily” that includes a father who is a talking hamster and daughter who only speaks French is definitely weird. If you live in the US, you may have caught the 30 second clip during prime time Monday evening and were left with an upturned eyebrow and slight frown. But this strange commercial isn’t quite an original creation. The Sprint framily was actually inspired by a long-running marketing campaign over in, you guessed it, Japan.
It seems Japanese companies can’t keep themselves out of trouble this week. First, an ANA commercial starring a Japanese man wearing a long nose and blonde wig had some groups offended, prompting the company to issue an official apology. Now, an advertisement from Kirin, one of the largest producers of alcohol in Japan, has parents crying foul over the use of a friendly green frog that could appeal to children.