While Japan’s capital does indeed have the giant TV screens and vivid neon signs that Hollywood movies use as shorthand for “Tokyo,” a lot of advertising in the cities comes from plain old-fashioned legwork, particularly in the entertainment and red light districts. Opening a new restaurant? Trying to drum up business for you hostess bar? In either case, you put an employee on the street, flagging down prospective customers and giving them your establishment’s sales pitch, and even guiding them to the entrance if need be.
However, officials are looking to shut down this face-to-face marketing practice, known in Japanese as kyaku hiki (literally “customer pulling”) in one of Tokyo’s biggest tourist draws, the anime and video gaming mecca of Akihabara.