Japanese media seems to be run on the principal that adding attractive women to anything makes it better. Commercial for beer? Cast a high-profile actress. Serious news program? Let’s make a former bikini model the co-host. Posters encouraging people to fill out their census forms? We think they’ll be more effective if we use 75 percent of the space for a picture of a girl with a cute smile.
A new TV program seems set to carry this strategy to its illogical conclusion. Instead of enhancing the appeal of something men generally like or feel indifferent towards, broadcaster TV Tokyo’s idea is to create a miniseries that’s nothing but a good-looking girl chewing out the camera.