Animate

Japan’s Animate Cafe sends out apology to fans after discovering error in Yu-Gi-Oh! merchandise

There might be a rare fault in the design, but we have a feeling some fans won’t be exchanging the faulty item as requested.

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Japanese anime voice actor touched by fan’s incredibly selfless gift at Animate store

This touching story brings a whole new meaning to the term “fan service“.

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Kodansha announces new manga for Cardcaptor Sakura, with more in store for the series in 2016

To celebrate its 20th anniversary this year, the Cardcaptor Sakura franchise is getting a new manga, including a bunch of other tie-in goodies and events this year you don’t want to miss!

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Anime store offers men romantic “kabe-don” experience with male staff on Valentine’s Day

Male customers can receive same-sex kabe-don with romantic ear-whispering from the staff member of their choice this Valentine’s Day.

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Anime store’s super-generous merchandise deal is a 4,700-percent return on your shopping investment

With 60 items for just 1,000 yen (US$8.35), Animate’s lucky bag might just be the luckiest of all.

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Yowamushi Pedal set to delight fangirls with karaoke rooms, mocktails and men’s boxers

Anime series Yowamushi Pedal has set off on its second season, titled Yowamushi Pedal Grande Road, and its creators have shifted gears with new goods and collaborations to up the game.

Starting with a collaboration with karaoke chain Karaoke no Tetsujin (AKA Kara-Tetsu), the series’ makers also have plans to release men’s boxer shorts, however ironically, at an event targeted for girls. Whether they expect their fangirls to wear men’s undies themselves or are hoping the girls will buy them for their boyfriends, we haven’t got a clue, but we have all the details about this peculiar collaboration after break!

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Too hot to be a nerd? We visit the fabled Animate worker who has the ladies of the Internet talking

You’ve already been introduced to Yuya Uchida, the attractive worker at the Osaka Nipponbashi branch of Animate, a chain of anime and manga stores in Japan. He has inspired countless Internet debates regarding his status as both an otaku and a hottie, prompting one user to comment, “Hot guys should be banned from watching anime.” We knew we had to go out to Osaka to find this mythical hotaku™ and see for ourselves if he really is as irresistible as the Internet makes him out to be.

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Internet reacts to attractive otaku: “Hot guys should be banned from watching anime”

Meet Yuya Uchida, part-time employee at Animate, a Japanese chain of large-scale stores that carry a full range of anime and manga-related merchandise. Lately, Yuya has been getting a lot of attention from the Internet and other media for his surprisingly good looks! This anime-loving ikemen (hot guy) is breaking the otaku mold and capturing the hearts of women across the nation. Can a guy be allowed to keep his nerd cred when he happens to be such a looker?

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Popular new Japanese love pillows seem dirty but promise to smell clean

Well, wouldn’t you know it? Just because app developers are releasing a program which would allow otaku the interactive experience of sleeping next to Hatsune Miku doesn’t mean that Japan’s commonly found love pillows are losing any ground. In fact, two of Animate’s most recent pillow case and perfume sets sold out within a day of release! There’s nothing about this item set that isn’t to some extent creepy.

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