SoftBank’s White Dog Gets a Free Rap and DJ App for iOS (and It’s Awesome)

Japanese telecommunications company SoftBank is seemingly never out of the news recently. In the past seven days, we’ve seen CEO Masayoshi Son put down a heckler on Twitter, offer his employees up to a month’s pay for mastering English, and now the company comes out with a genuinely wonderful free app for iOS in celebration of being Japan’s most popular telecommunications provider for five years running.

Officially titled 「ラップお父さん」 “Rappu Otousan” (lit. rap dad), the application is essentially a sound board filled with memorable lines uttered by members of SoftBank’s fictional White Family, as seen in commercials. As well as allowing users to annoy friends with one-liners like “Shut it!”, “What’s so funny!?” and even the company CEO’s famous “Let’s do it!” line, users can play and mix a variety of prerecorded rhythm tracks, making this app by far the most wonderful time-waster we’ve discovered so far this year.

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