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Under Its au Brand, Japanese Cellular Service Provider KDDI Unveils World’s Largest and Highest Resolution Smartphone

Under Its au Brand, Japanese Cellular Service Provider KDDI Unveils World’s Largest and Highest Resolution Smartphone

When he realized he’d primarily been using his smartphone in bed, Nemool Smith, an au product designer and chief hardware architect, wanted a more comfortable and rewarding user experience. Coming up blank in an online search for solutions, Nemool got an idea and decided to approach his bosses at KDDI and get their permission to design a radically new hardware platform he was sure would revolutionize the way people used their phones. The result has set the tech world abuzz, and has the potential to vault KDDI to the top of the global smartphone market.

Introducing the new au zzzPhoneBed by KDDI

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Amazing AU Commercial Turns Tokyo Into Night Club— With Daft Punk!

Amazing AU Commercial Turns Tokyo Into Night Club— With Daft Punk!

Some Japanese companies are known for making really clever commercials, others are known for making some really dumb commercials (looking at you Sony).

Mobile carrier au (pronounced “A-U”) has proven itself a part of the former camp with its fantastic new commercial, “FULL CONTROL/Xmas”, which shows what Tokyo might look like if it were turned into one giant night club.

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