Clothing stores which quickly and cheaply offer fashions based on the latest trends such as H&M and Zara have been enjoying a high level of popularity, especially in the last decade. Shops following this model known as “fast fashion” can also be found in Japan with its largest by far being Uniqlo.
Recently we ran an article speculating why Japanese companies are slow to take risks, but that’s not always the case. In the highly competitive and globalized world of fast fashion sometimes you have to make big moves. That’s just what Uniqlo did, and they moved right into Bangladesh, which has been deemed a “least developed country” by the UN.