There’s no denying that 100 yen shops in Japan are great. They sell everything from soft drinks and chocolate to reading glasses and ashtrays, all for ridiculously low prices, and the quality of their merchandise is surprisingly good.
Of course, not everything is 100 yen (US$1.20), but it’s rare to find anything costing more than 400-500, and the variety of products available is astounding. But with so much on offer at such a low prices, it’s easy to throw things into our baskets without really thinking about how much we’re spending, and on more than one occasion I’ve found myself buying things that I didn’t even know I wanted.
A six-pack of AA batteries for 200 yen? You never know when they’ll come in handy! A pair of mugs featuring the Japanese and UK flags? How could I not? An in-car charger for my iPhone? At that price I’d be mad not to buy one, right!?
But are these things really worth buying? As cheap as they are, in the long run are we actually wasting our money?
Well, luckily for us, Japanese website Zasshi News has, with the help of an extensive consumer survey, compiled a list of items to avoid and things that we should snap up from 100 yen shops whenever we can…


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