beauty

Studio Ghibli Steam Cream body lotion is this winter’s must-have anime beauty product

Beautifully adorned tins featuring some of the studio’s beloved anime characters are being made for a limited time.

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Japan’s fantasy sword tweezers are now officially on sale, available online

No need to slay dragons or delve dungeons! You can now purchase Japan’s Tweezers of Legend with a few clicks of your mouse.

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Does McDonald’s ketchup make a good lipstick substitute? We put the rumors to the test!

Head over to McDonald’s to try out this bizarre beauty hack.

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Japanese artist stumbles upon stunning scenic site at hidden shrine outside of Tokyo

The secluded site is enthralling people across Japan with its mysterious and untamed beauty.

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New Japanese facial cleanser from Kanebo dispenses fragrant foam in the shape of a rose

Here’s another beauty product that appeals to your playful side!

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New product aimed at Japanese women and cosplayers helps to create a slimmer, taller nose

Before-and-after profile shots show the different effects produced by small and medium sizes.

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The power of makeup shows a daring transformation【Video】

Why worry about surgery scars when you can just make(up) your worries away?

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Big eyes, small face, slender arms and legs…here’s the ideal woman you’ve been praying for!

Sometimes you have to search outside the box to find what you’ve been hunting for.

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Bandai opens beauty shop with Japanese anime cosmetics from popular franchises like Sailor Moon

Tokyo finally has an actual store filled with beauty and fashion goods aimed at anime-loving adults!

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Cosplay and rejuvenate your skin at the same time with new Sadako vs Kayako face masks

Face off with two of the horror world’s most terrifying characters as they make you look both shocking and beautiful at the very same time.

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Set your hair with the awesome new Cardcaptor Sakura Sealing Wand anime hair dryer

Who needs the magic of the Windy card when you’ve got this handy grooming aid?

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Japanese men describe their ideal female body type【Video】

Spoiler alert: the words “small” and “skinny” come up A LOT.

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Five bewildering ways beauty is measured in Japan

How do you define beauty? If you live in Japan, the yardstick for doing so may look a little bit different…

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Japanese women setting a tough goal for themselves as they try to reach their “Cinderella weight”

Mathematical formula being used by young women in recent diet trend.

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Homemade seaweed & milk face packs—the secret to healthier skin?【Video】

Whip up a homemade face pack with this Korean recipe that only requires two common ingredients you’ll find in many Asian kitchens: seaweed and milk.

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In Japan, skip the makeup counter and head to the convenience store for these 5 great cosmetics

Here are five of the best, high quality cosmetics that line the shelves at Japanese convenience stores, according to one of our Japanese reporters.

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The eyes have it — do Japanese girls’ makeup skills hinge on one essential feature?

Japanese makeup aficionados are all about the eyes, but do they really make such a big difference to your look? Let’s see what Twitter says!

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Wearing a white mask will make you less attractive, according to Japanese researchers’ experiment

Experiments’ results found similar effects for men and women.

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Hairdresser creates unique formulations to match clients’ hair colour with their favourite anime star

One of the most popular colours is called “Kotori Beige”, based on the character from Love Live!

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Popular impersonator and makeup magician shows off his Miss Universe makeovers

Filipino impersonator Paolo Ballesteros works his make-up magic yet again, this time transforming himself into the ladies of Miss Universe.

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