beauty

Set your hair with the awesome new Cardcaptor Sakura Sealing Wand anime hair dryer

Who needs the magic of the Windy card when you’ve got this handy grooming aid?

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Japanese men describe their ideal female body type【Video】

Spoiler alert: the words “small” and “skinny” come up A LOT.

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Five bewildering ways beauty is measured in Japan

How do you define beauty? If you live in Japan, the yardstick for doing so may look a little bit different…

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Japanese women setting a tough goal for themselves as they try to reach their “Cinderella weight”

Mathematical formula being used by young women in recent diet trend.

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Homemade seaweed & milk face packs—the secret to healthier skin?【Video】

Whip up a homemade face pack with this Korean recipe that only requires two common ingredients you’ll find in many Asian kitchens: seaweed and milk.

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In Japan, skip the makeup counter and head to the convenience store for these 5 great cosmetics

Here are five of the best, high quality cosmetics that line the shelves at Japanese convenience stores, according to one of our Japanese reporters.

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The eyes have it — do Japanese girls’ makeup skills hinge on one essential feature?

Japanese makeup aficionados are all about the eyes, but do they really make such a big difference to your look? Let’s see what Twitter says!

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Wearing a white mask will make you less attractive, according to Japanese researchers’ experiment

Experiments’ results found similar effects for men and women.

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Hairdresser creates unique formulations to match clients’ hair colour with their favourite anime star

One of the most popular colours is called “Kotori Beige”, based on the character from Love Live!

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Popular impersonator and makeup magician shows off his Miss Universe makeovers

Filipino impersonator Paolo Ballesteros works his make-up magic yet again, this time transforming himself into the ladies of Miss Universe.

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Miss Universe contestants promote inner beauty with no-make-up selfies

Participants from the recent Miss Universe pageant tweeted photos of themselves au naturale to encourage women everywhere to love the skin they’re in.

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Women in China apparently competing in bikini contests to become flight attendants

The People’s Daily reports that graduates from a Quingdao-area school are encouraged to compete in a runway competition to net jobs as flight attendants or models.

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“Best Body Japan” winners are in just in time to make us ashamed of our holiday gorgefest

Model Saya Kagawa takes the women’s crown, distracts everyone from a bunch of ripped dudes flexing in the background.

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“Once-in-a-millenium beauty” dominates Tokyo Halloween event

The last couple of years have been benchmark ones for Halloween in Japan. What was once a holiday marked mostly by the infrequent sighting of a handful of mildly embarrassed-looking, costumed foreigners on the Yamanote Line train has grown into a massive industry.

In fact, Halloween has become just as much a holiday about 20 and 30-somethings dressing up as sexy nurses, sexy zombies, sexy superheroes, and other sexy-choose-a-nouns as its American counterpart. But while those costumes were no doubt getting plenty of attention on Shibuya Crossing last night, the Japanese Internet had already decided the undisputed Queen of Halloween was this far more conservatively dressed “once-in-millenium beauty”.

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Tokyo clinic’s Cinderella Breast Augmentation will boost your bust, but only for a single day

Everyone knows the story of Cinderella, right? It’s a classic tale of a young woman who’s transformed into the most enchanting lady in the kingdom when her fairy godmother shows up and gives her a beautiful dress, loose-fitting footwear, and a pair of shapely, ample breasts.

Wait, that last part actually isn’t in the traditional version of the fairy tale. Nevertheless, one Tokyo-based cosmetic surgery clinic is offering something it calls the Cinderella Breast Augmentation procedure, which can increase your bust size by up to one and a half cups. But just like Cinderella’s magic ended at the stroke of midnight, so too do your breasts return to their normal size the next day.

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Amazing tool fixes ingrown nails, looks like a torture device

The somewhat euphemistically named process of “denailing” has remained a popular torture method since medieval times and, according to the sort of creepily detailed Wikipedia page for the method, it remains in use today.

There are a few good reasons for that. It apparently leaves no permanent marks or injury – after the nail grows back, of course – and requires only the most basic of tools to pull off. It also objectively hurts like hell and there’s something about the tips of the toes and fingers being manipulated that leaves a person feeling unbearably vulnerable.

All of which has us wondering why anyone would voluntarily use this tool, which is clearly just a re-purposed torture device, to fix their ingrown toenails, regardless of how amazingly well it supposedly works.

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Anti-plastic surgery ad debunked as fake, “mom” model suing ad firm for ruining her life

A few years back we saw an image that would quickly became a symbol of our time, highlighting one of the major flaws in humankind’s obsession with achieving physical perfection. The image was a family portrait, the mother and father of which had both undergone plastic surgery and looked startlingly different from their three kids, all of whom had similar, very distinct physical features. As it was later discovered, however, the portrait was completely staged, and none of the people in it are related in any way.

Nevertheless, the negative impact of the photo was so great that the life of the young “mother” took a drastic turn for the worse after the image went viral. The woman is now suing the Taiwanese plastic surgery clinic and advertising firm behind the image for using it unfairly and for not explaining the nature of advertisement the photo would be used for.

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Breaking research from Japan: wearing a pink face mask makes you more attractive

In Japan, it’s quite a common sight to see people walking around or going to work wearing surgical masks. The reason is so they don’t spread germs to others, or potentially catch others’ germs, and they’re all over the place this time of year when people tend to get colds.

However there’s another reason you might see women wearing a surgical mask: research from Hokkaido University says that wearing a mask makes a woman appear significantly more attractive. And if they’re wearing a pink mask, then they basically turn into a supermodel.

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Nailing it! Japanese internet shares three super easy ways to take care of your nails

Nails, nails, nails. Some people flip out when they chip a nail, while others could care less about the state of their fingertips. Whether you’re a salon regular or a chronic nail biter, the Japanese internet has a few tricks to share about how to achieve healthy and beautiful nails. The absolute best part is that you don’t need to go out and buy anything fancy–in fact, you can probably just waltz into your kitchen and find everything you need!

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Mobile purikura comes to your phone with new face-slimming lens

Beauty ideals can be strange things. In Japan, the concept of hattoushin, a perfect 1:8 head-to-body ratio and the idealisation of kogao, or small face, reign supreme.

This obsession with creating a slim face has brought about some weird and wacky contraptions. If you don’t have time to stick to a routine that includes face rollers, cheek-lifting masks and facial exercises, there’s now a quick fix at hand: a lens that slips over your phone camera to give you that kogao look.

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