black

How to stand out in a land where everyone wears surgical masks: wear a black one

In most countries, walking around the streets wearing a white surgical mask would likely draw stares from those around you. People may even cross the street to avoid whatever plague they think you’re harboring. However, in urban Japan it’s hard to walk down the street without seeing someone in such medical-looking garb, especially during peak allergy seasons.

Despite this, there seems to be an unwritten rule that all face masks should be white. You might see an occasional designer mask with a logo or floral print, but by and large seeing anyone wearing a surgical mask other than white is kind of rare. However, a new brand of mask with the unfortunate name of B.M is challenging this social convention by being pitch black.

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Dunkin’ Donuts Thailand causing stir with new line of black donuts

The Thailand office of American doughnut chain, Dunkin’ Donuts, has been unrolling a unique line of doughnuts since August of this year. All of these 27 doughnuts have one thing in common: They’re black as midnight. 

But that’s just the tip of this ebony iceberg. We’ve seen black food hit the scene before but these doughnuts took a year in the making as Dunkin’ Donuts carefully selected what they thought were the best combination of ingredients. What they came up with is interesting to say the least. Some flavors will make you drool, some will make you cringe, but they’ll all make you interested.

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We Made a Big Black BigMac

Aside from their yearly Big America burgers, McDonald’s Japan is usually mild-mannered when it comes to gimmicky burgers. Burger King Japan, however, is the flashy, too-much-making-wearing stepsister of the far more popular McDonald’s. From the Pumpkin Bomb Burger, filled with deep-fried pieces of kabocha to the BK RiNGO Burger filled with grilled slices of apples and cinnamon, BK Japan has produced their fair share of shocking burgers.

Arguably the most shocking burger to grace the “BK Lounge” was the completely black Kuro Burger, released in September.

Since McDonald’s doesn’t have a black version of their signature sandwich, our resident foodie, Kuzo, decided to make his own Black BigMac…a BigBlack if you will.
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Nocturnal Ramen Shop in Sapporo, So Yummy That People Line Up For it in the Middle of the Night!

Isonokatsuo is a ramen shop in Suskino, the drinking district of Sapporo, Hokkaido, that opens its shutters around the time the city night life starts revving up into full swing and continues to serve up hot bowls of noodles until 7  o’clock the next morning.

All-night ramen shops are not unheard of in Japan, but Isonokatsuo is known for making ramen so delicious that people line up for it in the middle of the cold Sapporo night. On a recent trip to Hokkaido, one of our reporters decided to burn the midnight chili oil and try out Isonokatsuo for himself.

Check his report below!

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Rural Rest Stop Aims to be the Premier Location for Jet Black Food

Rest stops in Japan tend to be a little different from their western counterparts.  Aside from offering drivers a chance to stretch their legs and powder their noses, they often offer unique goods characteristic of the area.  Sometimes the rest stops are even the final destinations for summer road trips.

A perfect example of a unique rest stop is the Ranzan Parking Area (RPA) in Saitama prefecture along the Kanetsu Expressway.  Here you can get your hands on two specialty dishes, ice cream and curry, both black as midnight.

And before you say it: no, neither dishes use squid ink.

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Burger King Hopes Once You Go Black, You Never Go Back with their new Kuro Burger

Burger King is currently celebrating their 5th year in Japan.  But in an already saturated fast food market the famous American chain is a little late to the game.

So, in an effort to truly stand out from the crowd, Burger King Japan has designed fast food’s first black hamburger.  Dubbed the Kuro Burger (lit. Black Burger), it will go on sale for a limited time starting 28 September.

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Are You Adult Enough for this Pepsi?

Summer is a competitive time for beverage companies, who duke it out to get those thirsty, hot customers. Actually, manufacturers (as well as regular people) are still contending this year with a lean, electricity-short summer, a season when the demand for power understandably goes up. Amid all these circumstances, those of you who yearn for an unsweet soft drink should have a crack at ‘Pepsi Black’, coming mid-June.

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