It is the year 2000. You run the Japanese division of one of the world’s biggest lingerie brands, and are looking for an original way to promote your company – and your country – on the world stage. What do you do? Well, if your company is Triumph International, you begin launching concept bras like last week’s Frozen-inspired sisterhood bra – amazing and ridiculous underwear guaranteed to push the world’s ‘WTF Japan’ buttons.
We can see in Triumph’s creations the Japanese art of ‘chindogu’, inventions that, while they appear to solve a particular problem, are simultaneously useful and useless. Join us as we rifle through the underwear drawer for 21 of the best!