campaign

Buy 2,000 identical CDs to visit hot springs with this idol group, save them from disbandment

Many Japanese idol groups, such as the mega-popular AKB48, package incentives in with their CDs to get fans to buy multiple copies of the same exact thing. In AKB48’s case, the group occasionally includes voting ballots within special “election singles” that allow fans to vote for the member that will be featured most prominently on a new song.

Like AKB48, up-and-coming rock idol unit DEEP GIRL is using a system of incentives to encourage fans to buy their debut single, which will be released this summer. However, the group is taking an even more drastic approach by using a tiered system of prizes–along with the very real threat that the group will be instantly disbanded if their song doesn’t make it into the Oricon Weekly Top Ten.

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7-Eleven teams up with Attack on Titan to bring you new video short, prizes galore!

Beginning on Friday, May 22, 7-Eleven stores across Japan will finally team up with the wildly popular Attack on Titan franchise to bring you a special lottery with all sorts of winnable prizes! Be sure to check out the details as well as an amusing new promotional video after the jump.

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When yuru-kyara doesn’t cut it, it’s time to call in the beautiful anime heroines

There appears to be a mascot for everything in Japan. Leave it to advertising agencies here to put a face on whatever product they are selling. But some products and promotions are difficult to create adorable characters for. How do you encapsulate all the intricate eccentricities of a city, for example, in one single super-deformed character?

Well Katsushika City in Tokyo is approaching the problem in a different way, but choosing not just one “cute character” to represent them but having an entire cast of beautiful heroines. Say hello to Katsukore!

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Look, I’m Yuzuru Hanyu! Twitter trolls get creative with celebrity portrait plastic files

Brand endorsement is a big thing in Japan, and many companies and organizations appoint celebrities and famous personalities to promote their products, services and campaigns. More often than not, these famous faces appear not only on billboards and commercials, but also on limited-edition campaign goods such as collectible postcards and plastic folders that consumers can receive by participating in the campaigns.

Fans would rush to get their hands on these limited freebies featuring their favorite stars, but as always, if there’s a face on it, there’d be trolling. Some Japanese youths have found some ingenious ways to “use” these Yuzuru Hanyu and Miliyah Kato plastic folders, check them out after the break!

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Happy 40th birthday, Aeon! Coca-Cola celebrates with limited edition LED coaster sets

Coca-Cola may not be the craziest company when it comes to special, limited edition drinks (although their Coke Orange was a pretty good), but what they lack in variety, they make up for when it comes to branded goods. Some neat finds over the years have included Coke can shaped glasses from McDonald’s, an ultra-rare gold Coke can, environmentally friendly vending machines, and the hugely successful Share a Coke campaign.

On December 1 Coca-Cola Japan launched a new product set, available only at Aeon in celebration of the store’s 40th anniversary of being a nationwide shopping center powerhouse. The limited quantity set is (probably) a must-have this holiday season.

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【PSA】Knock knock! Check your car, save a cat

As the weather gets colder in the northern hemisphere, we humans have the privilege of hiding out in our warm abodes. Some of us are even lucky enough to have a kotatsu to snuggle into. Meanwhile, have you ever wondered, “What about those poor little cats on the streets? Where will they go in this chilly weather?”

Well, some of them would hide between buildings or cardboard boxes to take shelter from the wind, rain, and the occasional unfortunate typhoon. However, some of them will actually make their way to your cars! If you don’t catch them in time and start your engine right there, it could lead to some serious tragedy (think minced meat…). Here at RocketNews24, we pride ourselves on our eternal love for our feline friends, which is why we’re so glad that one animal protection organization in Japan created a simple campaign to save our kitty friends…and our cars!

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Toyota’s dance craze contest invites you to Wakudoki your way to Tokyo【Video】

Japan is famous for its quirky and original commercials, and Toyota is a strong player in the constant provision of video-based weird Japanese ad-tertainment. This summer’s offering is the wakudoki, a song and dance routine performed by techno-pop outfit World Order. With some tribespeople. Oh yes, and a dancing gorilla.

It’s weird, wonderful, and we can’t stop watching!

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Hello Kitty will deliver your messages as part of a special campaign…from space!

Sanrio’s beloved character has embarked on a special mission this year–all the way to space!  

The “Let’s Send a Message from Space! Campaign” (「宇宙からメッセージを送ろう!」キャンペーン) is part of the festivities to celebrate Hello Kitty’s 40th anniversary in 2014. Our favorite feline friend was even launched into space back in June, and her makers are now taking applications from anyone in the world to display messages on the digital display board inside her satellite. Wouldn’t it be cool to see your very own message delivered from space?

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Don’t get your lips stuck to this Coke bottle made entirely of ice

In an effort to convince all of Japan to enjoy an ice-cold Coca Cola during the hot and humid summer months, Coca Cola Japan has created a campaign giving anyone the chance to win a Coke bottle made out of ice. Click on to find out how they’re made, how to get your hands on one, and how not to enjoy a solid block of ice!

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These awesome university dining hall breakfasts only cost 100 yen

When was the last time you spent 100 yen (US$.98) on breakfast and felt satisfied? Sure, your dollar menu Sausage McMuffin tasted good, but after hitting your stomach like a greasy, calorie-laden brick, did it really keep you going until lunch? I thought not. Prepare to be jealous (and perhaps say “OC desu!“) of the following parade of filling breakfasts purchased at Japanese university dining halls, each for an unbelievable 100 yen.

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Find 707 animated frames in the “Haruhi Hunting” campaign to unlock a new animated clip!

Gotta find ’em all! should be the catchphrase for the campaign attached to the new The Melancholy of Haruhi Suzumiya animated video. Even though it’s the first new Haruhi animation in four years, its creators aren’t just screening it for free–they’re making fans actually work to see it! That said, the campaign is actually more like a treasure hunt than anything else. Introducing “Haruhi Hunting,” in which the residents of Japan must work together to unlock the new promotional video. 

Do YOU have what takes to find all 707 missing frames of the animation?

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These snowman milk mugs are so cute, we want them ALL!

The snow in Japan may be starting to melt (unless you live in Hokkaido), but that doesn’t mean the snowmen have to go away. Thanks to Megmilk Snow Brand Company, you’ll be greeted by a chilly friend every morning with their limited edition snow mug campaign.

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Taiwanese online game’s Christmas campaign comes with real girls!

It’s the time of the year when shops and online retailers switch to full battle mode, rolling out Christmas promotions and year-end sales to attract customers, showering shoppers with free gifts and lucky dips that tease a chance of winning luxurious prizes such as cars and getaway vacations. This is all great, but a game otaku who spends most of his free time in a virtual world might not care much for a shiny new car…

Now, popular Taiwanese online game, Nu Shen Lian Meng (League of Angels), ups the ante with a chance to win a candlelit dinner date with three of the six lovely real-life “angels” pictured above! More photos of the campaign babes after the jump!

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McDonald’s Japan to offer any soda of any size for $1

McDonald’s Japan has just announced their newest campaign: any carbonated beverage of any size for 100 yen (US$1).

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Tokyo Metro Manner Posters Confuse and Delight Foreign Passengers 【Photo Gallery】

Sometimes the hustle and bustle of big city life in Tokyo makes you forget your manners. Women who don’t have enough time in the morning apply makeup on bumpy train rides, people doze off on the shoulder of their neighboring passenger, and the occasional man will clip his finger nails. With most people commuting by train and working very long hours, sometimes there’s no time to do things at home. And sometimes, you’re just so tired and stressed that you don’t care that you are behaving badly.

As a result, back in 2008, the Tokyo Metro system launched a three-year-long campaign aimed at reminding subway passengers to mind their manners while riding the trains. It featured the slogan “Please do it at home” or “Please do it again” alongside an illustration of the featured manner or rule. All posters are written in Japanese and English, some featuring hilariously outrageous and sometimes confusing activities that make you wonder, “Do people actually do that on a train?!”. For your viewing pleasure, may we present to you a compilation of these entertaining posters.

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Eat at Sukiya and Get a Free Kirby Toy! (For a Limited Time Only)

Like gyūdon beef bowls? Love Nintendo’s pink vacuum-mouthed mascot Kirby? Then you’d better head down to your nearest Sukiya restaurant quick and pick up one of these adorable little windup walking models!

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【Cheapskate News】 McDonald’s Japan Giving Away Free Hamburgers (Again)

Is there no end to the Golden Arches’ generosity?

Just as the restaurant’s french fry offer comes to an end– but not before some teenagers took full advantage– McDonald’s Japan has announced that it’s about to give away free hamburgers.

That’s right- even to degenerates like you and me!

Full details after the jump>>>

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McCoffree!!! McDonald’s Japan Offering Free Coffee All Next Week!

Hot on the heels of its free hamburger campaign, mind-bogglingly successful hamburger chain McDonald’s Japan has just announced a new offer that’s sure to be a big hit with all you early-morning sleepy-heads: free coffee for all.

Wishing to celebrate the fact that autumn/fall/aki has finally arrived in Japan and we’re now able to enjoy a cup of hot coffee without breaking into a sweat after the first sip, the fast food giant is offering customers a completely free cup of coffee every day next week.

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