chewing gum
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
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Studio Ghibli glasses cases let anime characters keep an eye on your spectacles
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Weekly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo- More foreign tourists than ever before in history visited Japan last month
Starbucks reopens at Shibuya Scramble Crossing with new look and design concept
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】- Is the new Shinkansen Train Desk ticket worth it?
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】- All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
Japanese convenience store packs a whole bento into an onigiri rice ball
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train
Domino’s Japan now sells…pizza ears?
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Kyoto creates new for-tourist buses to address overtourism with higher prices, faster rides
Yearly
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
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Is the new Shinkansen Train Desk ticket worth it?
More foreign tourists than ever before in history visited Japan last month
Godzilla figure based on Shin Godzilla CG model is stunningly detailed, shockingly expensive
Randomly running into a great sushi lunch like this is one of the best things about eating in Tokyo
Mister Donut teams up with Sumikko Gurashi for the first time for adorable goods and donuts
The Ultimate Battle for Ham Sandwich Supremacy – we rank Japan’s convenience store sandwiches
Genuine Muramasa blade and Muromachi katana on display at Tokyo’s Touken Ranbu store【Photos】
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Japanese black curry “experiment” takes place at an unlikely restaurant branch in Tokyo
W.T.F. Japan: Top 5 most ridiculous kanji handwriting shortcuts【Weird Top Five】
“Office lady in heels walking on tatami”: The mysterious world of Japanese fetishism
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