chewing gum

Lotte’s anime “Gum Boys” protect teeth as samurai from the Shinsengumi

Lotte’s gum brands become samurai warriors from the Shinsengumi and fight to protect a tooth that claims to be a high school girl.

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New Lotte chewing gum promotion features cool guys to suit every taste

Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?

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