commercial

Tear-jerking Thai commercial is about stabbing of a homeless man – Can you guess what it’s for?

Making the viewer feel good is a time-tested method of crafting an effective commercial. Gather a bunch of attractive people, have them frolic in beautiful surroundings for 30 seconds, and at the end subtly slip in the product, implying “You too could be having this much fun with this brand of car/beer/athlete’s foot medication!”

Thai advertisers, though, sometimes decide to take a different tack, with emotionally devastating commercials that seem designed to reduce all who watch them to blubbering piles of streaming tears and seeping sympathy. Case in point: this new ad with man’s inhumanity to man as its central theme features dialogue such as “What the f*** are you smiling at?”, terrible violence, and a completely unexpected final purpose.

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Toyota ad about lonely father and dog has a twist ending, will tug at your heartstrings 【Video】

At this point it’s probably no exaggeration to say that Toyota Japan is the master of making automotive commercials. Their commercials thus far have been heartwarming, bizarre, even more bizarre, and are more like minute-long movies than advertisements.

And the same thing goes for the most recent Toyota commercial. It’s about a man whose daughter leaves to go to college, and suddenly feels a lot lonelier at home with only his pet dog. What’s the twist ending that has Japanese netizens talking? And how does this all tie back to making us want to buy a Toyota? Read on to find out!

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Youth climbing “genius” Miwa Oba stars in new commercial and nearly breaks the Internet【Video】

Rock climbing and bouldering aren’t really the first sports we associate with junior high and high school students. For some reason, they just seem more like recreational college activities to be enjoyed between rounds of beer while camping—or maybe we were just doing it wrong? Regardless, when we think of climbing superstars, we have to admit that high school students aren’t what spring to mind. At least not until now!

A new commercial, released earlier this month for Plala Mobile’s unlimited mobile Internet featuring one young climbing hero, has already racked up over 1.4 million views and has definitely changed our perception of what a climbing hero looks like!

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Maybe she’s born with it, maybe it’s Zero-G: Korean makeup brand tested in zero gravity

While Korea these days tends to have more of a reputation for plastic surgery than skilful makeup application (we reckon Japan’s got that cornered), there are still many who think that Korean women’s makeup skills are kind of out of this world. So this Korean makeup brand decided to shoot a model into zero gravity in order to show just how easy their new “IOPE” foundation palette is to apply.

The results are about as ridiculous as you’re probably expecting, but still somehow totally entertaining…

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Kanna Hashimoto reminds everyone why she’s the “once in a millennium” idol with new ads 【Videos】

Nearly two years ago, a single photograph of a young wannabe idol appeared online. It ignited a fire amongst idol otaku so large that it reached the mainstream press in Japan in the same day. The pictured girl, one Kanna Hashimoto, was soon after crowned “beyond angelic” and dubbed a “once in a millennium” idol for her natural looks and youthful energy.

Since then, there have been many challengers to Kanna’s title, like the “once in 4,000 years idol” whatserface, and the “once in 2000 years” idol…um you know, the one with the hair. They’re probably all nice girls and I wish them well in their careers, but seriously they had no place stepping up to Hashimoto’s star quality.

Having already appeared in commercials for SoftBank and Cup Noodle, Kanna is now hawking Lip Baby brand coloring lip balms. Although not as big a brand as the others, these commercials have woken up Japanese netizens and reminded them who the real once in a millennium idol is.

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Pro: Six idols fighting over you! Con: They’re all super-powered and violent!! Soda ad: Crazy!!!

There’s a pretty common male fantasy in Japan that goes like this: You’re sitting alone in your classroom at lunchtime, when suddenly, a cute female classmate walks up to you. With your heart fluttering and your stomach growling, you find out she’s ready to satisfy both, as she pulls out a bento lunch box filled with homemade goodies and, while smiling sweetly, asks if you’d eat lunch with her.

Now take that same scenario, but expand the cast from one girl to six. Even better, right?

Sure, at least until you find out that all six of your lady suitors have superpowers and violent streaks, like what happens to this unsuspecting guy in the craziest soda ad we’ve seen in quite a while.

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Probably the greatest, weirdest ad for sanitary napkins you’ll ever see【Video】

You have to feel for advertising copywriters sometimes. They have to come up with interesting and convincing ways to sell all manner of products, regardless of how mundane and unappealing they may be. But every so often, an ad comes along that makes us wish we’d been on the team that came up with it, it’s so breathtakingly weird.

After all, it’s not every day that you get to pitch ‘woman with sanitary undies for a head has suspicious red liquid drinking contest with rival sanitary napkins’.

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Sushi chef really shreds in this new skateboarding-meets-sushi ad 【Video】

Since its creation around 150 years ago, many people have dedicated their whole lives to the art of making good sushi, and we’re certainly thankful for that.

In fact, you could say the art of preparing good sushi is kind of like learning to do tricks on a skateboard, or at least it is if you have a vivid imagination. For those of you scratching your heads, it’ll make a little more sense after watching this entertaining sushi-meets-skateboarding ad. And hey, here at RocketNews24 there’s nothing we love more than sushi and entertainment.

But Japan’s top sushi chefs don’t really need to shred a skateboard park to make good sushi… do they?

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This heartwarming father-daughter Toyota commercial has Japanese viewers in tears 【Video】

With a history that stretches back some three generations, Toyota is one of the most recognized car manufacturers around. The company offers numerous family friendly vehicles, and their newer models include additional features like “Safety Sense” automatic braking technology, all designed to keep passengers as safe as possible.

That may explain why Toyota decided to release this commercial, just in time for Father’s Day in Japan, which documents the many car journeys one father and daughter take together, from the day Dad brings his little girl home from the hospital right up until she has a child of her own.

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Sony Japan’s Batman: Arkham Knight ad is a wonderful kind of stupid

On July 16, Batman: Arkham Knight will finally be released for the PS4 in Japan. This game is unlike its other Batman: Arkham series predecessors in that it will be dubbed into Japanese.

A new commercial for the game starring actor Takayuki Yamada just began airing this past Sunday. We thought we’d share it with you since the video includes all kinds of dorkly fun that makes the snot-nosed, starry-eyed five-year-olds inside of us weep for joy.

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Chinese company shines light on air pollution…creepy baby light

It’s well-known that air pollution is a major problem in parts of China. The situation has gone far enough that more and more organizations are beginning to fight back, trying to tackle the problem.

One such company is Xiao Zhu, who, in addition to producing air purifiers, has also taken up awareness-raising efforts. In their video titled “Breathe Again,” the company artistically projects the faces of children in pain onto the billowing white canvas of factory exhaust.

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Expert Swordsman Isao Machii is back and fighting fried shrimp at 130km/h for SoftBank!

They don’t come much more badass than Isao Machii. Dubbed the “Heisei Samurai” or “Modern Samurai” he’s a five-time Guiness World Record holder for feats such as slicing a BB pellet in half mid-flight with a sword. He is also the creator of the Shushin-ryu style of Iaijutsu which is a martial art centered on sudden sword strikes.

Needless to say, this guy has the skills to pay the bills. And pay bills he does by occasionally appearing in commercials. Last year, we saw him promote Toaster Strudel by playing a live version of Fruit Ninja. Now, he’s back to take on more food with his mighty sword, this time at speeds of up to 150 kilometers per hour (93 mph).

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Kanna Hashimoto does “stupid-cool” tricks for commercial, took over 600 takes to get right 【Video】

Have you ever done something stupid then been surprised when it actually worked? Like tossing a screwed-up ball of paper over your shoulder and actually getting it into the trash can, or throwing your hat in the air and catching it perfectly on your head? Well there’s a word for that in Japanese: bakakkoii, a contraction of baka (stupid) and kakkoii (cool).

And it didn’t take long for someone to take bakakkoii to the next level. Kanna Hashimoto, member of the idol group Rev. From DVL, stars in a cup noodle commercial where she helps perform a bunch of bakakkoii tricks. Some of them are quite impressive, which they should be considering it took over 600 takes to actually get them done correctly.

Watch the video and feel oddly satisfied after the jump!

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This Chinese PSA is an unsettling head trip

I was a little bummed to learn today that David Lynch was pulling himself out of the new Twin Peaks series. Luckily, at the exact same time I came across something to satiate the macabre void left by that announcement.

The following is a public service announcement from China’s CCTV which was posted on YouTube on 4 April. We think you’ll agree that a casual viewing will leave you with more questions than answers.

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Traditionally dressed Japanese waitress runs so fast her kimono flies off in cheeky Wi-Fi advert

Kimono are beautiful, often brightly-coloured intricate works of art as well as being items of clothing. But if you’ve ever tried one on, you’ll know that the sensation is at first somewhat akin to being wrapped in a sleeping bag or heavy roll of carpet. Even walking in a kimono can take some getting used to, and it beats me how Kyoto’s Maiko are able to dance in those things.

But in this slightly naughty commercial by Japanese internet provider UQ-WIMAX, a kimono-clad waitress at a traditional Japanese restaurant actually manages to run so fast, her kimono goes flying off!

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Miso soup anime ads are so touching they’ll warm your heart as the soup warms your tummy

There’s something about a home cooked meal that, even if it’s not Michelin-starred fare, is incredibly delicious. It may be because every bite was prepared with love or perhaps it’s just the nostalgic flavor from your childhood. For many Japanese people, miso soup is one of those comfort foods. While it’s an everyday staple for many, the taste of your mother’s or wife’s (or other favorite cook’s) miso soup is second to none.

Miso and instant miso soup foodstuffs company, Marukome, has come out with some heartwarming commercials that really encapsulate the idea of food bringing people together. While you may not be crying at the end, you’ll at least really want to share some comfort foods with loved ones.

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Get wrecked! PlayStation commercial involves wrecking ball, Punch Mania II, madness

Say you’re a giant company that makes video games, like Sony, and you have a new game you want to promote–how would you do it? Sure, you could go shoving pre-rendered cut scenes in everyone’s faces until they puke Mountain Dew, or you could get creative and smash some stuff.

While most companies probably would not go the smashing stuff route, with the possible exception of Stark Industries, it seems that someone at Sony thought that was the best idea since giving Kratos two blades. It turns out they were right–and we were there to see it happen!

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One story, three versions. Toyota ads evoke our emotions, remind us we’re all human [Video]

First loves, first cars, best friends and beautiful scenery; Toyota is hitting all the right notes with their newest car commercials/web movies, entitled “The World is One,”  for their “Toyota Next One” campaign. The commercial itself is really cute, if not borderline risqué for a second, but when you learn that there are actually three versions of the exact same commercial, taking place in three different countries, the charm is taken to a whole new level and gives new meaning to the tagline at the end, “We’re all driving on the same road.”

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Touching new Subaru commercial traverses time to win to our hearts

When they aren’t filming commercials involving attacks by Titans or epic 60-hour-long miniature car model shoots, Japanese car manufacturer Subaru has proven to us that they’ve also got some commercials designed to hit you right in the feels.

Take this endearing new clip set in a snowy winter’s scene, for instance. It will surely warm your heart, despite the cold!

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Ghibli animator Yoshiharu Sato directs commercial for Satsuma Shiranami

Satsuma Shuzo began streaming an animated commercial directed by Yoshiharu Sato last week. The commercial, titled Oyaji no Imo no Kamisama. (Dad’s Potato God.), advertises the company’s Satsuma Shiranami sweet potato shochu (traditional japanese hard liquor).

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