Japan has a few, shall we say, unusual commercials that have raised eyebrows around the world. While you may laugh, when you think about it, it just shows that Japan’s marketers really know how to get the audience’s attention–and isn’t that the job of a commercial, to get people’s attention? We’d say so, and we think we may have found our favorite new eyebrow-raising Japanese commercial!
An exhilarating, upbeat sound track? Check. A simple, direct message that makes almost no sense at all? Check. Half naked people? Oh, holy hell, yes, check!
Anime News Network
Nov 13, 2014
Car manufacturer Mercedes-Benz had previously collaborated with Nintendo on in-game car models for the company’s Mario Kart 8 video game. However, now Nintendo is helping out Mercedes-Benz by lending its characters and themes for the company’s latest commercial, “GO!GLA.” This week, the company posted the Peach and Luigi versions of the commercial:
Nov 9, 2014
When making a good commercial, the advertiser must attract the viewer’s attention and leave a lasting impression. At times this could be by highlighting the truly amazing feature of a product or with a truly memorable character like the Noid. You all remember him, right…right?
Now, the “3+2″ line of sandwich cookies by Chinese brand Master Kong may have struck gold with a truly engaging character to promote it. We’ll call him the Boy Who Constantly Stumbles Into Prison Sex Situations. If that doesn’t make you hungry, then I don’t know what will.
Oct 4, 2014
Athletes who compete in amateur sports have one of the most difficult tasks. To compete on the world level, these athletes have to train their butts off and since they aren’t paid to compete, have to hold down a job as well. What they are able to accomplish when facing severely stacked odds is pretty spectacular.
With the conclusion of the 2014 Asia Games, Japan has once again had the chance to cheer on their storied athletes. It’s important to see these sportsmen in high level competitions because they inspire an entire generation of young athletes to continue to do what they love. A commercial airing during the television broadcasts for the Asia Games is also showing the incredible hearts of these great athletes. Find out who is giving back and what their special message is after the jump.
Nintendo has recruited fashion model and singer Kyary Pamyu Pamyu to promote the New Nintendo 3DS game system before it launches in Japan on October 11. On a new website, Kyary Pamyu Pamyu introduces the system’s interchangeable “Kisekae Plates” (literally, dress-up plates). With these plates, players can customize the exterior design of the New Nintendo 3DS in countless ways.
In a new television commercial, Kyary Pamyu Pamyu plays dress-up by putting extravagant outfits on Mario, Link, and other familiar characters:
Sep 26, 2014
Before moving to Japan, I always liked to imagine that Japanese TV shows would be a cross between Takeshi’s Castle and Iron Chef. In reality, television here is far less entertaining, and seems to consist predominantly of carefully orchestrated panel shows and broadcasts which are so plastered with gaudy graphics and subtitles that I often feel as if I’m reading more than I’m watching when I sit in front of my TV set.
Thankfully, Japan’s primetime ads are usually far more quirky and entertaining. Take this recent commercial for odour-removal spray Febreze, for example, which features a giant, gurning sun dual-wielding bottles of the stuff.
As we saw last week, Japan has some marvellously eccentric ads. But sometimes it’s best not to mess with an old tried-and-tested formula. So while lingerie company Triumph International does its bit for the “WTF Japan” cause by occasionally launching concept bras with solar panels and detachable chopsticks, they also pride themselves on making (regular, non-weird) gorgeous lingerie! Hurrah!
And with this ad for the ‘Tenshi no bra’, a 50th anniversary design from Triumph, they haven’t gone far off the underwear commercial beaten track. That’s right, reader: it’s a beautiful woman in her underwear.
Aug 25, 2014
One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.
Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.
Anime News Network
Jul 24, 2014
Luigi’s competitive dark side was discovered back in May with the release of Mario Kart 8. Dubbed “Luigi’s Death Stare,” the character achieved meme status after appearing in a multitude of fan videos on YouTube. Nintendo, perhaps intentionally, included Luigi’s now signature look in a recent Japanese Mario Kart commercial.
Jul 15, 2014
Remember back in May this year when Mercedes-Benz teamed up with Nintendo to create an unusual little ad for the new Mercedes-Benz GLA? Featuring none other than Nintendo’s Super Mario behind the wheel of the sleek SUV, the commercial became quite the hit, with media and news outlets all over the world reporting on it.
Well, as it happens, it wasn’t just YouTube users the commercial was appealing to: Mercedes-Benz Japan has recently announced that it has seen a marked increase in visitors to its showrooms and demand for the car driven by this muscular Mario was far higher than expected.
Jul 10, 2014
As any young Japanese college graduate can attest, Japan’s hellish job hunting process can be one of the most stressful and demotivating periods of a person’s life. Numerous rejections, along with that feeling of isolation after seeing those around you get job offers, is enough to make anyone severely depressed.
So what does that have to do with a gas company, you ask? A commercial by Tokyo Gas Co., Ltd. which features a girl in the midst of the job hunting process has been stirring up controversy and was even taken off the air. Why? Apparently, its portrayal of the painful job hunting process was so accurate that it left people feeling a little too miserable after seeing it.
Jun 9, 2014
There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
Japanese TV has a tendency to be pretty ridiculous. Japanese commercials are even known to be some of the most ridiculous out there. Think Superbowl-esque non sequiturs, used to peddle the most mundane things! But you will never guess what this new commercial is promoting, even after the big reveal!
Jun 2, 2014
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
Opening in the US on May 16 and July 25 in Japan, Godzilla is making waves as one of this summer’s big blockbusters. But even before Godzilla’s gargantuan presence will grace the silver screen, he’s already making his rounds on the little screen. This latest commercial sees Italian car maker FIAT teaming up with Godzilla to answer the age-old question: “What’s your favorite food?”
Apr 15, 2014
We should probably start a new series here at RocketNews24 featuring “commercials that are bound to make you dissolve in a puddle of tears unless you’re actually an android in disguise.” In addition to Intel Japan and a Thai insurance company’s advertisements earlier this year, these tear-jerking commercials have made us break down sobbing for a third time with a new entry by music company Tosando about a father’s very special message to his daughter on her wedding day. Whether you’re a classical music buff or not, be ready with a box of tissues nearby before watching it – you’re guaranteed to let out a few sniffles at the very least.
Apr 15, 2014
Here are a few things you should NOT include when making videos to promote your country as a tourist destination: a cheesy script, terrible voice-overs, and music that seems strangely detached from everything else. Oh yeah, and a completely random pregnancy announcement. In a BOX.
Unfortunately, a recent cringe-worthy video by the Singapore Tourism Board (STB) has managed to nail all of the above requirements. The video received such a critical bashing that the STB was actually prompted to remove it from their YouTube channel and admit that it was awful. Don’t believe that an official promotional video could really have been so bad? Just wait until you’ve seen it for yourself.
You know it’s a cynical sales technique, so you try to be sensible and hold yourself apart, but sometimes commercials really know how to pull the heartstrings. We dare you to watch this spot for a Thai life insurance company and not get a little misty eyed.
Apr 9, 2014
Cherry blossom season may now be over in Tokyo, and yes, each year we find ourselves wishing the magnificent pale pink flowers would last longer than a week, but luckily we’ve found a flower-themed video so spectacular, it just might be enough to make us forget the passing of the cherry blossoms.
The video is actually a commercial from Sony advertising their 4K Ultra HD TV, and it features such a massive amount of flowers in an unbelievable array of dazzling colors that you’ll find it hard to believe that the images aren’t computer generated. See the stunning images and colors for yourself in the video below!
- Japanese opera singer records an incredible cover of Queen’s “Bohemian Rhapsody”1
- Ariana Grande is learning hiragana and Japan can’t stop talking about it2
- Make your instant coffee 10 times yummier with this one simple trick3
- Around Japan in 47 rice balls: Mr. Sato buys each prefecture’s musubi all from one Tokyo shop4
- New magnetic “slate” lets you write on actual paper, digitize your drawings in real-time5
- Could this teen’s simple but genius idea help put an end to cyber bullying?6
- Japanese wasp-filled crackers: Their sting is far worse than a bite7
- Do clothes make the man or the man make the clothes? Japanese Twitter user tries to find out8
- Friends too busy to go to the Pokémon Cafe? No problem! Pikachu himself will sit with you9
- New garlic cola from Japan’s garlic capital is as surprising as its name proclaims10
- Nobel Prize-winner Shuji Nakamura to Japan’s young people: “Get out of Japan”1
- The cat hairband, for when cat ears just aren’t enough2
- New magnetic “slate” lets you write on actual paper, digitize your drawings in real-time3
- No more photo retouches! New makeup for cosplayers claims to create photo-perfect skin4
- Cross-dressing talent Matsuko Deluxe: AKB opening the Tokyo Olympics “would embarrass Japan”5
- Do clothes make the man or the man make the clothes? Japanese Twitter user tries to find out6
- Ninja-cats are hiding in homes around the world and we have 20 photos to prove it7
- Cross-dressing Cosplay Idol Group a Huge Hit in China8
- Side-boob Shirt is the useless evolution of last year’s Boob Turtleneck9
- Chinese netizens left reeling after father of slain Japanese hostage apologizes to the public10
- Nobel Prize-winner Shuji Nakamura to Japan’s young people: “Get out of Japan”1
- Kyoto taxi drivers reduce convenience store robberies by 50 percent by doing absolutely nothing2
- Cosplay ideals vs. cosplay reality, a.k.a. cool vs. funny 【Photos】3
- Internet ready to shut up and take your money as preorders finally start for Cat Ear Headphones4
- Edo era Samurai were pretty gay5
- Ugly-cute makeup genius feeds off negative troll comments on Twitter6
- New magnetic “slate” lets you write on actual paper, digitize your drawings in real-time7
- Teacher draws over students’ doodles to make red pen masterpieces8
- Photos of people lining up outside of the Sapporo Apple Store make us feel positively frozen9
- Netizens hatch adorable baby birds from supermarket eggs, provide evidence10
- Hayao Miyazaki working on new project, says “I’m going to continue making anime until I die”1
- Self-taught Singaporean artist creates unbelievably realistic art on plywood2
- Buyers’ remorse in China: After a record-breaking day of online shopping, the angry selfies begin3
- 1,200 Japanese workers convert above-ground train to subway line in a matter of hours4
- Tiny town in northern Japan creates gorgeous, gigantic artwork out of rice paddies 【Video】5
- Nobel Prize-winner Shuji Nakamura to Japan’s young people: “Get out of Japan”6
- Japanese high school holds annual contest to decide the prettiest “girl” in school7
- Kyoto taxi drivers reduce convenience store robberies by 50 percent by doing absolutely nothing8
- Sorry guys! Video of “sexy ice cream girl” in Taipei only delivers on half its milky promises9
- Oysters’ amazing cleaning skills shock Japanese netizens who question their shellfish habit10
- Could this teen’s simple but genius idea help put an end to cyber bullying?
- Japanese wasp-filled crackers: Their sting is far worse than a bite
- Do clothes make the man or the man make the clothes? Japanese Twitter user tries to find out
- Friends too busy to go to the Pokémon Cafe? No problem! Pikachu himself will sit with you
- New garlic cola from Japan’s garlic capital is as surprising as its name proclaims
- In a country steeped in tradition, two prefectures are completely void of historical temples
- Woman’s best friend: Possibly the sweetest photos of a grandma and her cat you will ever see
- Tokyo Disneyland raising admission, because it’s the Happiest Place on Earth, not the cheapest
- Out of this world Valentine’s chocolates are (almost) too gorgeous to eat
- Disney’s Baymax appears in curry, hot pots, and more, thanks to cheesy food-based pun【Photos】
- The first videos ever shared on YouTube & Niconico leave us feeling rather… confused? 【Videos】
- Traditional wood-carved guitars prove Japan is the most metal
- Side-boob Shirt is the useless evolution of last year’s Boob Turtleneck