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This Chinese PSA is an unsettling head trip

I was a little bummed to learn today that David Lynch was pulling himself out of the new Twin Peaks series. Luckily, at the exact same time I came across something to satiate the macabre void left by that announcement.

The following is a public service announcement from China’s CCTV which was posted on YouTube on 4 April. We think you’ll agree that a casual viewing will leave you with more questions than answers.

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Traditionally dressed Japanese waitress runs so fast her kimono flies off in cheeky Wi-Fi advert

Kimono are beautiful, often brightly-coloured intricate works of art as well as being items of clothing. But if you’ve ever tried one on, you’ll know that the sensation is at first somewhat akin to being wrapped in a sleeping bag or heavy roll of carpet. Even walking in a kimono can take some getting used to, and it beats me how Kyoto’s Maiko are able to dance in those things.

But in this slightly naughty commercial by Japanese internet provider UQ-WIMAX, a kimono-clad waitress at a traditional Japanese restaurant actually manages to run so fast, her kimono goes flying off!

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Miso soup anime ads are so touching they’ll warm your heart as the soup warms your tummy

There’s something about a home cooked meal that, even if it’s not Michelin-starred fare, is incredibly delicious. It may be because every bite was prepared with love or perhaps it’s just the nostalgic flavor from your childhood. For many Japanese people, miso soup is one of those comfort foods. While it’s an everyday staple for many, the taste of your mother’s or wife’s (or other favorite cook’s) miso soup is second to none.

Miso and instant miso soup foodstuffs company, Marukome, has come out with some heartwarming commercials that really encapsulate the idea of food bringing people together. While you may not be crying at the end, you’ll at least really want to share some comfort foods with loved ones.

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Get wrecked! PlayStation commercial involves wrecking ball, Punch Mania II, madness

Say you’re a giant company that makes video games, like Sony, and you have a new game you want to promote–how would you do it? Sure, you could go shoving pre-rendered cut scenes in everyone’s faces until they puke Mountain Dew, or you could get creative and smash some stuff.

While most companies probably would not go the smashing stuff route, with the possible exception of Stark Industries, it seems that someone at Sony thought that was the best idea since giving Kratos two blades. It turns out they were right–and we were there to see it happen!

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One story, three versions. Toyota ads evoke our emotions, remind us we’re all human [Video]

First loves, first cars, best friends and beautiful scenery; Toyota is hitting all the right notes with their newest car commercials/web movies, entitled “The World is One,”  for their “Toyota Next One” campaign. The commercial itself is really cute, if not borderline risqué for a second, but when you learn that there are actually three versions of the exact same commercial, taking place in three different countries, the charm is taken to a whole new level and gives new meaning to the tagline at the end, “We’re all driving on the same road.”

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Touching new Subaru commercial traverses time to win to our hearts

When they aren’t filming commercials involving attacks by Titans or epic 60-hour-long miniature car model shoots, Japanese car manufacturer Subaru has proven to us that they’ve also got some commercials designed to hit you right in the feels.

Take this endearing new clip set in a snowy winter’s scene, for instance. It will surely warm your heart, despite the cold!

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Ghibli animator Yoshiharu Sato directs commercial for Satsuma Shiranami

Satsuma Shuzo began streaming an animated commercial directed by Yoshiharu Sato last week. The commercial, titled Oyaji no Imo no Kamisama. (Dad’s Potato God.), advertises the company’s Satsuma Shiranami sweet potato shochu (traditional japanese hard liquor).

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Sick of BABYMETAL? How about some sumo metal!

Japan has a few, shall we say, unusual commercials that have raised eyebrows around the world. While you may laugh, when you think about it, it just shows that Japan’s marketers really know how to get the audience’s attention–and isn’t that the job of a commercial, to get people’s attention? We’d say so, and we think we may have found our favorite new eyebrow-raising Japanese commercial!

An exhilarating, upbeat sound track? Check. A simple, direct message that makes almost no sense at all? Check. Half naked people? Oh, holy hell, yes, check! 

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Mario Kart’s Mercedes-Benz collaboration enters the real world with TV spot

Car manufacturer Mercedes-Benz had previously collaborated with Nintendo on in-game car models for the company’s Mario Kart 8 video game. However, now Nintendo is helping out Mercedes-Benz by lending its characters and themes for the company’s latest commercial, “GO!GLA.” This week, the company posted the Peach and Luigi versions of the commercial:

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Chinese commercial shows how cookies can stop six guys from jumping you in the shower

When making a good commercial, the advertiser must attract the viewer’s attention and leave a lasting impression. At times this could be by highlighting the truly amazing feature of a product or with a truly memorable character like the Noid. You all remember him, right…right?

Now, the “3+2″ line of sandwich cookies by Chinese brand Master Kong may have struck gold with a truly engaging character to promote it. We’ll call him the Boy Who Constantly Stumbles Into Prison Sex Situations. If that doesn’t make you hungry, then I don’t know what will.

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If you were ever an athlete growing up, this video is going to bring you a swelling of emotions

Athletes who compete in amateur sports have one of the most difficult tasks. To compete on the world level, these athletes have to train their butts off and since they aren’t paid to compete, have to hold down a job as well. What they are able to accomplish when facing severely stacked odds is pretty spectacular.

With the conclusion of the 2014 Asia Games, Japan has once again had the chance to cheer on their storied athletes. It’s important to see these sportsmen in high level competitions because they inspire an entire generation of young athletes to continue to do what they love. A commercial airing during the television broadcasts for the Asia Games is also showing the incredible hearts of these great athletes. Find out who is giving back and what their special message is after the jump.

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Kyary Pamyu Pamyu plays dress-up in new Nintendo 3DS ad

Nintendo has recruited fashion model and singer Kyary Pamyu Pamyu to promote the New Nintendo 3DS game system before it launches in Japan on October 11. On a new website, Kyary Pamyu Pamyu introduces the system’s interchangeable “Kisekae Plates” (literally, dress-up plates). With these plates, players can customize the exterior design of the New Nintendo 3DS in countless ways.

In a new television commercial, Kyary Pamyu Pamyu plays dress-up by putting extravagant outfits on Mario, Link, and other familiar characters:

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This Japanese Febreze ad looks a bit like the start of a kaiju movie 【Video】

Before moving to Japan, I always liked to imagine that Japanese TV shows would be a cross between Takeshi’s Castle and Iron Chef. In reality, television here is far less entertaining, and seems to consist predominantly of carefully orchestrated panel shows and broadcasts which are so plastered with gaudy graphics and subtitles that I often feel as if I’m reading more than I’m watching when I sit in front of my TV set.

Thankfully, Japan’s primetime ads are usually far more quirky and entertaining. Take this recent commercial for odour-removal spray Febreze, for example, which features a giant, gurning sun dual-wielding bottles of the stuff.

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Ryoko Shinohara’s smouldering lingerie ad is a Triumph【Video】

As we saw last week, Japan has some marvellously eccentric ads. But sometimes it’s best not to mess with an old tried-and-tested formula. So while lingerie company Triumph International does its bit for the “WTF Japan” cause by occasionally launching concept bras with solar panels and detachable chopsticks, they also pride themselves on making (regular, non-weird) gorgeous lingerie! Hurrah!

And with this ad for the ‘Tenshi no bra’, a 50th anniversary design from Triumph, they haven’t gone far off the underwear commercial beaten track. That’s right, reader: it’s a beautiful woman in her underwear.

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“Again with the ninjas…” Japan reacts to the American Yoshinoya commercial online

One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.

Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.

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Luigi’s ‘death stare’ makes it into Japanese Mario Kart 8 commercial

Luigi’s competitive dark side was discovered back in May with the release of Mario Kart 8. Dubbed “Luigi’s Death Stare,” the character achieved meme status after appearing in a multitude of fan videos on YouTube. Nintendo, perhaps intentionally, included Luigi’s now signature look in a recent Japanese Mario Kart commercial.

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Nintendo power: Mercedes-Benz Japan sees influx of customers following Super Mario commercial

Remember back in May this year when Mercedes-Benz teamed up with Nintendo to create an unusual little ad for the new Mercedes-Benz GLA? Featuring none other than Nintendo’s Super Mario behind the wheel of the sleek SUV, the commercial became quite the hit, with media and news outlets all over the world reporting on it.

Well, as it happens, it wasn’t just YouTube users the commercial was appealing to: Mercedes-Benz Japan has recently announced that it has seen a marked increase in visitors to its showrooms and demand for the car driven by this muscular Mario was far higher than expected.

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Tokyo Gas commercial gets taken off the air for being too cruelly realistic

As any young Japanese college graduate can attest, Japan’s hellish job hunting process can be one of the most stressful and demotivating periods of a person’s life. Numerous rejections, along with that feeling of isolation after seeing those around you get job offers, is enough to make anyone severely depressed.

So what does that have to do with a gas company, you ask? A commercial by Tokyo Gas Co., Ltd. which features a girl in the midst of the job hunting process has been stirring up controversy and was even taken off the air. Why? Apparently, its portrayal of the painful job hunting process was so accurate that it left people feeling a little too miserable after seeing it. 

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Samurai in Brazil shows off incredible freestyle football skills ahead of World Cup

There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.

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Idol’s private moments caught on tape and used for a commercial

Japanese TV has a tendency to be pretty ridiculous. Japanese commercials are even known to be some of the most ridiculous out there. Think Superbowl-esque non sequiturs, used to peddle the most mundane things! But you will never guess what this new commercial is promoting, even after the big reveal!

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