Car manufacturer Mercedes-Benz had previously collaborated with Nintendo on in-game car models for the company’s Mario Kart 8 video game. However, now Nintendo is helping out Mercedes-Benz by lending its characters and themes for the company’s latest commercial, “GO!GLA.” This week, the company posted the Peach and Luigi versions of the commercial:
Nov 9, 2014
When making a good commercial, the advertiser must attract the viewer’s attention and leave a lasting impression. At times this could be by highlighting the truly amazing feature of a product or with a truly memorable character like the Noid. You all remember him, right…right?
Now, the “3+2″ line of sandwich cookies by Chinese brand Master Kong may have struck gold with a truly engaging character to promote it. We’ll call him the Boy Who Constantly Stumbles Into Prison Sex Situations. If that doesn’t make you hungry, then I don’t know what will.
Oct 4, 2014
Athletes who compete in amateur sports have one of the most difficult tasks. To compete on the world level, these athletes have to train their butts off and since they aren’t paid to compete, have to hold down a job as well. What they are able to accomplish when facing severely stacked odds is pretty spectacular.
With the conclusion of the 2014 Asia Games, Japan has once again had the chance to cheer on their storied athletes. It’s important to see these sportsmen in high level competitions because they inspire an entire generation of young athletes to continue to do what they love. A commercial airing during the television broadcasts for the Asia Games is also showing the incredible hearts of these great athletes. Find out who is giving back and what their special message is after the jump.
Nintendo has recruited fashion model and singer Kyary Pamyu Pamyu to promote the New Nintendo 3DS game system before it launches in Japan on October 11. On a new website, Kyary Pamyu Pamyu introduces the system’s interchangeable “Kisekae Plates” (literally, dress-up plates). With these plates, players can customize the exterior design of the New Nintendo 3DS in countless ways.
In a new television commercial, Kyary Pamyu Pamyu plays dress-up by putting extravagant outfits on Mario, Link, and other familiar characters:
Sep 26, 2014
Before moving to Japan, I always liked to imagine that Japanese TV shows would be a cross between Takeshi’s Castle and Iron Chef. In reality, television here is far less entertaining, and seems to consist predominantly of carefully orchestrated panel shows and broadcasts which are so plastered with gaudy graphics and subtitles that I often feel as if I’m reading more than I’m watching when I sit in front of my TV set.
Thankfully, Japan’s primetime ads are usually far more quirky and entertaining. Take this recent commercial for odour-removal spray Febreze, for example, which features a giant, gurning sun dual-wielding bottles of the stuff.
As we saw last week, Japan has some marvellously eccentric ads. But sometimes it’s best not to mess with an old tried-and-tested formula. So while lingerie company Triumph International does its bit for the “WTF Japan” cause by occasionally launching concept bras with solar panels and detachable chopsticks, they also pride themselves on making (regular, non-weird) gorgeous lingerie! Hurrah!
And with this ad for the ‘Tenshi no bra’, a 50th anniversary design from Triumph, they haven’t gone far off the underwear commercial beaten track. That’s right, reader: it’s a beautiful woman in her underwear.
Aug 25, 2014
One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.
Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.
Anime News Network
Jul 24, 2014
Luigi’s competitive dark side was discovered back in May with the release of Mario Kart 8. Dubbed “Luigi’s Death Stare,” the character achieved meme status after appearing in a multitude of fan videos on YouTube. Nintendo, perhaps intentionally, included Luigi’s now signature look in a recent Japanese Mario Kart commercial.
Jul 15, 2014
Remember back in May this year when Mercedes-Benz teamed up with Nintendo to create an unusual little ad for the new Mercedes-Benz GLA? Featuring none other than Nintendo’s Super Mario behind the wheel of the sleek SUV, the commercial became quite the hit, with media and news outlets all over the world reporting on it.
Well, as it happens, it wasn’t just YouTube users the commercial was appealing to: Mercedes-Benz Japan has recently announced that it has seen a marked increase in visitors to its showrooms and demand for the car driven by this muscular Mario was far higher than expected.
Jul 10, 2014
As any young Japanese college graduate can attest, Japan’s hellish job hunting process can be one of the most stressful and demotivating periods of a person’s life. Numerous rejections, along with that feeling of isolation after seeing those around you get job offers, is enough to make anyone severely depressed.
So what does that have to do with a gas company, you ask? A commercial by Tokyo Gas Co., Ltd. which features a girl in the midst of the job hunting process has been stirring up controversy and was even taken off the air. Why? Apparently, its portrayal of the painful job hunting process was so accurate that it left people feeling a little too miserable after seeing it.
Jun 9, 2014
There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
Japanese TV has a tendency to be pretty ridiculous. Japanese commercials are even known to be some of the most ridiculous out there. Think Superbowl-esque non sequiturs, used to peddle the most mundane things! But you will never guess what this new commercial is promoting, even after the big reveal!
Jun 2, 2014
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
Opening in the US on May 16 and July 25 in Japan, Godzilla is making waves as one of this summer’s big blockbusters. But even before Godzilla’s gargantuan presence will grace the silver screen, he’s already making his rounds on the little screen. This latest commercial sees Italian car maker FIAT teaming up with Godzilla to answer the age-old question: “What’s your favorite food?”
Apr 15, 2014
We should probably start a new series here at RocketNews24 featuring “commercials that are bound to make you dissolve in a puddle of tears unless you’re actually an android in disguise.” In addition to Intel Japan and a Thai insurance company’s advertisements earlier this year, these tear-jerking commercials have made us break down sobbing for a third time with a new entry by music company Tosando about a father’s very special message to his daughter on her wedding day. Whether you’re a classical music buff or not, be ready with a box of tissues nearby before watching it – you’re guaranteed to let out a few sniffles at the very least.
Apr 15, 2014
Here are a few things you should NOT include when making videos to promote your country as a tourist destination: a cheesy script, terrible voice-overs, and music that seems strangely detached from everything else. Oh yeah, and a completely random pregnancy announcement. In a BOX.
Unfortunately, a recent cringe-worthy video by the Singapore Tourism Board (STB) has managed to nail all of the above requirements. The video received such a critical bashing that the STB was actually prompted to remove it from their YouTube channel and admit that it was awful. Don’t believe that an official promotional video could really have been so bad? Just wait until you’ve seen it for yourself.
You know it’s a cynical sales technique, so you try to be sensible and hold yourself apart, but sometimes commercials really know how to pull the heartstrings. We dare you to watch this spot for a Thai life insurance company and not get a little misty eyed.
Apr 9, 2014
Cherry blossom season may now be over in Tokyo, and yes, each year we find ourselves wishing the magnificent pale pink flowers would last longer than a week, but luckily we’ve found a flower-themed video so spectacular, it just might be enough to make us forget the passing of the cherry blossoms.
The video is actually a commercial from Sony advertising their 4K Ultra HD TV, and it features such a massive amount of flowers in an unbelievable array of dazzling colors that you’ll find it hard to believe that the images aren’t computer generated. See the stunning images and colors for yourself in the video below!
Apr 7, 2014
As we’ve seen before, Hollywood stars who ordinarily wouldn’t be seen dead in a commercial in their homeland for fear of damaging their reputation as a serious actor aren’t quite so shy when it comes to commercials in Japan. With Japanese companies eager to push stacks of cash stars’ way in exchange for endorsing their products, occasionally a big-name actor will pop up on billboards over the famous Shibuya scramble intersection and on primetime TV.
This week, smirking silver fox George Clooney follows in Leonardo DiCaprio‘s footsteps by lending his face to a Japanese commercial, in this case one for Kirin Brewery Company’s Green Label brand of beer. Clooney is no stranger to ads even at home, but Kirin’s commercial – which sees the actor painting a house and communicating with a small bird – is kind of an odd one, partly because it doesn’t have an awful lot to do with beer, and partly because, to our ears at least, Clooney appears to be channeling Christian Bale’s Batman for his single word of Japanese dialogue.
Apr 5, 2014
About a half a year ago, the charming face of a local idol from Fukuoka was plastered all over the internet. Kanna Hashimoto’s genuine charm and cuteness had won over the country literally overnight. Shortly afterwards, we were able to meet the up and coming star and buy a pair of glasses. There we found Hashimoto’s charm wasn’t just a fluke of the original photo that shot her into the spotlight.
Now we’re happy to see that her rise to fame hasn’t slowed down one bit with a recent appearance in the hugely popular SoftBank commercial series featuring the Shirato family. Not only that, she has also thrown the ceremonial first pitch at Opening Day of the Fukuoka SoftBank Hawks 2014 season.
- How to say “I love you” in Japanese – 47 different ways 【Videos】1
- Super-hot female member of real life superhero group captures Japanese hearts2
- We test the mayonnaise hair pack, plus give vegetable and olive oil a shot, and the winner is…3
- Guy asks Twitter to decode late uncle’s encrypted message, gets results in matter of hours4
- Free to download Japanese marriage applications are cute, stylish, and legally binding5
- Foreigner cyclist pulls a Gandalf, stands up to driver using bike lane in Beijing6
- Japanese model builder wins at Gundam, makes a 3D model look like a flat drawing7
- Tokyo’s Rikugien garden: Beautiful for 300 years, but especially in autumn after dark8
- Young man’s clever use of an umbrella saves injured kitten9
- A Ghibli mystery solved — the identity of exotic looking food in Spirited Away revealed!10
- Tiny town in northern Japan creates gorgeous, gigantic artwork out of rice paddies 【Video】1
- 1,200 Japanese workers convert above-ground train to subway line in a matter of hours2
- A Ghibli mystery solved — the identity of exotic looking food in Spirited Away revealed!3
- Turn an ordinary balloon into a smartphone case in seconds with this neat trick4
- Yamanashi zoo’s roly-poly resident raccoon is ridiculously round, remarkably cute5
- Canada-based artist stuns with new realistic take on Naruto characters6
- Does the way you cross your arms say anything about your personality? Japan thinks so7
- Why almost all Japanese people hate root beer8
- Ghibli background artist Naohisa Inoue’s painting technique is out of this world9
- Can you spot the problem that led to the recall of this otherwise cute Japanese New Year’s card?10
- Hayao Miyazaki working on new project, says “I’m going to continue making anime until I die”1
- “No one sleeps in her class!” Internet goes gaga for gorgeous Chinese science teacher2
- Tiny town in northern Japan creates gorgeous, gigantic artwork out of rice paddies 【Video】3
- Japanese high school holds annual contest to decide the prettiest “girl” in school4
- 1,200 Japanese workers convert above-ground train to subway line in a matter of hours5
- Sorry guys! Video of “sexy ice cream girl” in Taipei only delivers on half its milky promises6
- Oysters’ amazing cleaning skills shock Japanese netizens who question their shellfish habit7
- Japan discovers awesome cheese snack that takes just one ingredient and two minutes to make8
- One Piece manga sends off Naruto with a classy secret message9
- Clever Japanese pet owners find perfect cat beds…at IKEA! 【Photos】10
- School textbook is withdrawn after “teacher” on the front is recognized as Japanese adult video star1
- Artist turns innocent Disney princesses into flirty pin-up girls2
- “No one sleeps in her class!” Internet goes gaga for gorgeous Chinese science teacher3
- Hayao Miyazaki working on new project, says “I’m going to continue making anime until I die”4
- Mickey and friends in human form are more charming than we had imagined! 【Pics】5
- A sad turn of events at a butterfly exhibition in China6
- 6-year-old boy vowed to marry his childhood sweetheart, really marries her 18 years later7
- Ten-year-old boy cuts construction worker’s lifeline because noise was interrupting his cartoons8
- Chinese cat with unfortunate dark patch of fur tired of people asking why it’s shocked9
- 61 more images of cosmetic surgery from South Korea10
- Foreigner cyclist pulls a Gandalf, stands up to driver using bike lane in Beijing
- Japanese model builder wins at Gundam, makes a 3D model look like a flat drawing
- Tokyo’s Rikugien garden: Beautiful for 300 years, but especially in autumn after dark
- Young man’s clever use of an umbrella saves injured kitten
- A Ghibli mystery solved — the identity of exotic looking food in Spirited Away revealed!
- Japanese dictionary removes heteronormative definitions of love and sex
- 252 of Japan’s favorite animated gifs
- Does the way you cross your arms say anything about your personality? Japan thinks so
- Cats, dogs, pandas & more! An irresistible collection of photos and videos of animals in the snow
- There’s a Doraemon Christmas tree in Singapore
- More adorable photos from Japan’s fox village
- Oh no, osechi! Why don’t young people in Japan like eating traditional New Year’s dishes?
- Hadoken! The LINE stickers we’ve all been waiting for: Street Fighter II