We should probably start a new series here at RocketNews24 featuring “commercials that are bound to make you dissolve in a puddle of tears unless you’re actually an android in disguise.” In addition to Intel Japan and a Thai insurance company’s advertisements earlier this year, these tear-jerking commercials have made us break down sobbing for a third time with a new entry by music company Tosando about a father’s very special message to his daughter on her wedding day. Whether you’re a classical music buff or not, be ready with a box of tissues nearby before watching it – you’re guaranteed to let out a few sniffles at the very least.
- Krista Rogers
2 days ago
Here are a few things you should NOT include when making videos to promote your country as a tourist destination: a cheesy script, terrible voice-overs, and music that seems strangely detached from everything else. Oh yeah, and a completely random pregnancy announcement. In a BOX.
Unfortunately, a recent cringe-worthy video by the Singapore Tourism Board (STB) has managed to nail all of the above requirements. The video received such a critical bashing that the STB was actually prompted to remove it from their YouTube channel and admit that it was awful. Don’t believe that an official promotional video could really have been so bad? Just wait until you’ve seen it for yourself.
You know it’s a cynical sales technique, so you try to be sensible and hold yourself apart, but sometimes commercials really know how to pull the heartstrings. We dare you to watch this spot for a Thai life insurance company and not get a little misty eyed.
Apr 9, 2014
Cherry blossom season may now be over in Tokyo, and yes, each year we find ourselves wishing the magnificent pale pink flowers would last longer than a week, but luckily we’ve found a flower-themed video so spectacular, it just might be enough to make us forget the passing of the cherry blossoms.
The video is actually a commercial from Sony advertising their 4K Ultra HD TV, and it features such a massive amount of flowers in an unbelievable array of dazzling colors that you’ll find it hard to believe that the images aren’t computer generated. See the stunning images and colors for yourself in the video below!
- Philip Kendall
Apr 7, 2014
As we’ve seen before, Hollywood stars who ordinarily wouldn’t be seen dead in a commercial in their homeland for fear of damaging their reputation as a serious actor aren’t quite so shy when it comes to commercials in Japan. With Japanese companies eager to push stacks of cash stars’ way in exchange for endorsing their products, occasionally a big-name actor will pop up on billboards over the famous Shibuya scramble intersection and on primetime TV.
This week, smirking silver fox George Clooney follows in Leonardo DiCaprio‘s footsteps by lending his face to a Japanese commercial, in this case one for Kirin Brewery Company’s Green Label brand of beer. Clooney is no stranger to ads even at home, but Kirin’s commercial – which sees the actor painting a house and communicating with a small bird – is kind of an odd one, partly because it doesn’t have an awful lot to do with beer, and partly because, to our ears at least, Clooney appears to be channeling Christian Bale’s Batman for his single word of Japanese dialogue.
About a half a year ago, the charming face of a local idol from Fukuoka was plastered all over the internet. Kanna Hashimoto’s genuine charm and cuteness had won over the country literally overnight. Shortly afterwards, we were able to meet the up and coming star and buy a pair of glasses. There we found Hashimoto’s charm wasn’t just a fluke of the original photo that shot her into the spotlight.
Now we’re happy to see that her rise to fame hasn’t slowed down one bit with a recent appearance in the hugely popular SoftBank commercial series featuring the Shirato family. Not only that, she has also thrown the ceremonial first pitch at Opening Day of the Fukuoka SoftBank Hawks 2014 season.
The latest commercial making a splash in Japan involves the unlikely combination of Bollywood and a Japanese snack! A young boy who recently participated on India’s Got Talent advertises curry-flavored rice crackers while showcasing his incredible dancing skills despite being adorably plump. Just a word of caution: after watching this video, you may be tempted to get up and start dancing!
- Preston Phro
Mar 31, 2014
The samurai are one of the most enduring icons of Japanese culture. While anime, manga, and Godzilla are obviously all huge parts of popular Japanese culture that have received attention overseas, the old-school warriors continue to fascinate people of all ages and nationalities. Unfortunately, the real samurai haven’t existed for quite some time, and we’ll never get to see them in action again.
Or will we?!
- Michelle Lynn Dinh
Mar 26, 2014
Sprint’s new commercial featuring a “framily” that includes a father who is a talking hamster and daughter who only speaks French is definitely weird. If you live in the US, you may have caught the 30 second clip during prime time Monday evening and were left with an upturned eyebrow and slight frown. But this strange commercial isn’t quite an original creation. The Sprint framily was actually inspired by a long-running marketing campaign over in, you guessed it, Japan.
We’ve all gnawed on a cube of bubble gum or stick of spearmint at some point in our lives, but if an alien spaceship were to land in front of you and its driver ask you to describe “this chewing gum,” what would you say?
Japanese/Korean candy maker Lotte’s brand of Fit’s Link gum seems to have found the answer which they showed in a 15 second commercial. It must be right because after watching it I feel like either I or they are from another planet.
- Philip Kendall
Mar 16, 2014
In the world of capsule toys, there’s always room for newcomers. Part of the reason so many people buy gashapon is the tiny thrill of excitement they get as they hear the capsule drop down into the dispenser and excitedly grab it to see whether they were lucky enough to get the toy they really wanted.
The toys themselves are often quickly forgotten about, doomed to a life of rolling around in the bottom of a bag or lining a windowsill turning a weird shade of yellow in the sun. But these new “desktop accessories” from toy maker Bandai, if their accompanying commercial video is to be believed, are designed to make their presence felt at every possible occasion, to the point of making your emails indecipherable.
- Michelle Lynn Dinh
Jan 24, 2014
All Nippon Airways has landed in some hot water thanks to a recent commercial advertising the company’s new international routes to Vancouver and Hanoi. The 30 second clip features a Japanese actor speaking English and wearing a fake nose and blonde wig. But is the commercial inherently racist? It seems the vote is split in this particular case.
A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…
- Philip Kendall
Dec 5, 2013
Although still relatively unknown in the West, instant messaging application Line is pretty huge in Asia. Developed by the Japanese division of South Korean internet content gurus Naver Corporation, the application allows free digital voice calls and text messaging, and is loved by both Android and iOS users, no doubt in part thanks to the dozens of cute “sticker” icons that users are able to share.
When promoting the messaging app in Thailand, however, Naver seemingly decided to take an altogether different approach. Tugging at our very heartstrings, this ad tells the story of a recently bereaved father and daughter and how through “more LINE, Much closer” they become able to communicate their feelings more effectively. Clever marketing or not, this is a real tear-jerker.
- Philip Kendall
Nov 14, 2013
Adidas Japan recently launched its newly designed official shirts for the Japanese national football (or soccer if you’d rather) team, no doubt prompting thousands of fans to rush out and place orders in the name of supporting their side while wearing the same style “samurai blue” uniform.
Ordinarily we wouldn’t pay too much attention to the launch of a mere sporting garment – though we have to admit it is pretty stylish – but the promotional ad that was released alongside it really knocked us for six. Check it out after the jump.
Although it’s been debated on this site before, life in a Japanese company can be tough. For some it can be downright war. And with more and more companies beginning to adopt English into their daily routines, it can be hard for an average salaryman (the term given to average full-time company employees) to get ahead or even survive.
Nissin’s Cup Noodle tries to sum it up how the feeling of a typical worker in their advert titled Globalization. Let’s take a look.
With the success of the romantic saga of the spirit of mushrooms and his muse underway in Japan, it’s now time to see what’s going on in Thailand.
The following commercial from earlier this year shows us how loose broadcast regulations appear to be in some Southeast Asian countries. It’s chocked full of sexual innuendo which is interesting considering it’s essentially an ad for a big bag of crap.
- Master Blaster
Nov 5, 2013
In Japan, Hokto is to mushrooms what Chiquita is to bananas: a household name that people know but aren’t overly excited by – until now!
The mushroom growers have been releasing an increasingly sexy line of commercials that seem to get pulled from the airwaves soon after debuting. The latest one, titled “Splendid Mushroom Kinkatsu,” depicts a love affair between actors Jun Kaname in the role of the spirit of mushrooms and Sawa Suzuki as the middle-aged woman he continuously haunts and seductively whispers about mushrooms to. As far as mushrooms go, this is pretty hot.
- Master Blaster
Oct 25, 2013
Everyone loves a good optical illusion – that immediate shock at what you just saw and that feeling of satisfaction when your brain catches up to figure it out. The recent boom of 3D street art like that we saw from China recently has pushed illusions to a new level.
This sense of amazement has been harnessed and crammed into a one-minute commercial for Honda’s new mid-sized SUV, the CR-V. Having been put up on 17 October it’s been well received by viewers who call the ad “Awesome” and the “Best car commercial ever!”
Honda has been known to put out some clever spots before, so this shouldn’t disappoint. Let’s take a look.
- Philip Kendall
Oct 3, 2013
We fell in love with Sony’s new PlayStation Vita Slim the very first moment we got our sweaty little hands on a demo unit at this year’s Tokyo Game Show, but this new commercial, which features rocking gaming penguins of every colour the new device is available in, made us even more eager to buy one.
- 10 things Japan gets horribly wrong1
- Brutal four-panel comic explains why Japanese salaryman are trapped in their jobs2
- Lady Gaga goes gaga for Hatsune Miku, makes virtual idol her opening act3
- Cute and talented Taiwanese singer is actually a boy, Netizens no longer find this shocking4
- Revisiting Songkran: the best water festival EVER!!!5
- Ghibli casts its 1st film with 2 female leads & all-English theme song6
- Amazing Lego artist spends six months bringing Hatsune Miku into the physical world7
- “Racist” Air France geisha poster prompts satirical home-made fixes8
- Kid trampling, surly schoolgirls, and dancing grains of rice: Cup rice ad is classic crazy Japan9
- Suntory’s awesome miniature ice versions of the Golden Pavilion, Statue of Liberty and more10
- Chinese Photoshop Trolls and the Half-Blood Prisoner of the Deathly Phoenix Goblet (Part 6)1
- 10 incredible tiny houses in Japan: a photo tour2
- Unfortunate Google employee forced to wander alone on eerie abandoned island for Street View photos3
- The extreme lengths Samsung must go to make sure your Galaxy phone works perfectly4
- 10 things Japan gets horribly wrong5
- So, the Dalai Lama walks into a convenience store in rural Japan… 【Photos】6
- Ten-year-old illustrator getting national attention for his unique style of portraits7
- See what 13 stuffed toys look like after a wash at the home spa8
- We finally get to meet Goku’s mother — and we think she’s a real cutie!9
- Sad breakfasts the morning after a fight【Photos】10
- Japanese netizens put reality on hold for a moment, fall in love with new attorney general of Crimea1
- Chinese Photoshop Trolls and the Half-Blood Prisoner of the Deathly Phoenix Goblet (Part 6)2
- Little store managers take over FamilyMart in Taiwan, hilarity and tons of cute in store【Video】3
- Unfortunate Google employee forced to wander alone on eerie abandoned island for Street View photos4
- Daughter of Osamu Tezuka, God of Manga, discovers his stash of hand-drawn sexy mouse artwork5
- Attack on Titan’s studio head talks sequels, keys to the hit anime’s success6
- 【TBT】China’s Photoshop experts will fix your bad photos, but be careful what you wish for7
- 10 incredible tiny houses in Japan: a photo tour8
- Admirers express their love for Crimean attorney general in the purest way they can: cute fan art9
- Who’s inside those theme park costumes? In China, it could be this 75-year-old woman10
- Korean high schools allow “anything goes” yearbook photos, with hilarious results1
- Taiwan’s Gravity Max – Quite possibly the scariest roller coaster in the world2
- Don’t call them fat, call them Marshmallow Girls!3
- Beautiful gym babe impresses Chinese netizens with her incredible fitness!【Pics & GIFs】4
- Japanese netizens put reality on hold for a moment, fall in love with new attorney general of Crimea5
- Picture perfect siblings of 18 years apart melt the hearts of Chinese netizens【Photos】6
- Attack on Titan’s studio head talks sequels, keys to the hit anime’s success7
- Unfortunate Google employee forced to wander alone on eerie abandoned island for Street View photos8
- Chinese Photoshop Trolls and the Half-Blood Prisoner of the Deathly Phoenix Goblet (Part 6)9
- Ghibli’s Hayao Miyazaki says the anime industry’s problem is that it’s full of anime fans10
- Ghibli casts its 1st film with 2 female leads & all-English theme song
- Amazing Lego artist spends six months bringing Hatsune Miku into the physical world
- “Racist” Air France geisha poster prompts satirical home-made fixes
- Kid trampling, surly schoolgirls, and dancing grains of rice: Cup rice ad is classic crazy Japan
- Suntory’s awesome miniature ice versions of the Golden Pavilion, Statue of Liberty and more
- Overseas reaction to Japanese My Little Pony dub is a little odd to Japanese people
- Sailors assemble! Artist reimagines the cast of Sailor Moon as Marvel’s Avengers
- Cute girls are universal! Japanese netizens rave over a Chinese girl who is “too cute”【Photos】
- Otaku pro wrestler Tomoyuki Oka makes no apologies for blurring the nerd/jock boundary
- Eight Japanese words we’d love to import into English
- Taiwanese student creates incredible art with materials others would throw away【Photos】
- 70% of South Koreans will donate to fund for unity with North, want US and China to cough up too
- We resist the urge to climb Denny’s Japan’s Tower Pancake so we can eat it instead
- A Maasai tribesman in Ginza: How Tokyo fashion empowers women a world away in Africa 【Photos】