commercial

If you were ever an athlete growing up, this video is going to bring you a swelling of emotions

Athletes who compete in amateur sports have one of the most difficult tasks. To compete on the world level, these athletes have to train their butts off and since they aren’t paid to compete, have to hold down a job as well. What they are able to accomplish when facing severely stacked odds is pretty spectacular.

With the conclusion of the 2014 Asia Games, Japan has once again had the chance to cheer on their storied athletes. It’s important to see these sportsmen in high level competitions because they inspire an entire generation of young athletes to continue to do what they love. A commercial airing during the television broadcasts for the Asia Games is also showing the incredible hearts of these great athletes. Find out who is giving back and what their special message is after the jump.

Read More

Kyary Pamyu Pamyu plays dress-up in new Nintendo 3DS ad

Nintendo has recruited fashion model and singer Kyary Pamyu Pamyu to promote the New Nintendo 3DS game system before it launches in Japan on October 11. On a new website, Kyary Pamyu Pamyu introduces the system’s interchangeable “Kisekae Plates” (literally, dress-up plates). With these plates, players can customize the exterior design of the New Nintendo 3DS in countless ways.

In a new television commercial, Kyary Pamyu Pamyu plays dress-up by putting extravagant outfits on Mario, Link, and other familiar characters:

Read More

This Japanese Febreze ad looks a bit like the start of a kaiju movie 【Video】

Before moving to Japan, I always liked to imagine that Japanese TV shows would be a cross between Takeshi’s Castle and Iron Chef. In reality, television here is far less entertaining, and seems to consist predominantly of carefully orchestrated panel shows and broadcasts which are so plastered with gaudy graphics and subtitles that I often feel as if I’m reading more than I’m watching when I sit in front of my TV set.

Thankfully, Japan’s primetime ads are usually far more quirky and entertaining. Take this recent commercial for odour-removal spray Febreze, for example, which features a giant, gurning sun dual-wielding bottles of the stuff.

Read More

Ryoko Shinohara’s smouldering lingerie ad is a Triumph【Video】

As we saw last week, Japan has some marvellously eccentric ads. But sometimes it’s best not to mess with an old tried-and-tested formula. So while lingerie company Triumph International does its bit for the “WTF Japan” cause by occasionally launching concept bras with solar panels and detachable chopsticks, they also pride themselves on making (regular, non-weird) gorgeous lingerie! Hurrah!

And with this ad for the ‘Tenshi no bra’, a 50th anniversary design from Triumph, they haven’t gone far off the underwear commercial beaten track. That’s right, reader: it’s a beautiful woman in her underwear.

Read More

“Again with the ninjas…” Japan reacts to the American Yoshinoya commercial online

One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.

Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.

Read More

Luigi’s ‘death stare’ makes it into Japanese Mario Kart 8 commercial

Luigi’s competitive dark side was discovered back in May with the release of Mario Kart 8. Dubbed “Luigi’s Death Stare,” the character achieved meme status after appearing in a multitude of fan videos on YouTube. Nintendo, perhaps intentionally, included Luigi’s now signature look in a recent Japanese Mario Kart commercial.

Read More

Nintendo power: Mercedes-Benz Japan sees influx of customers following Super Mario commercial

Remember back in May this year when Mercedes-Benz teamed up with Nintendo to create an unusual little ad for the new Mercedes-Benz GLA? Featuring none other than Nintendo’s Super Mario behind the wheel of the sleek SUV, the commercial became quite the hit, with media and news outlets all over the world reporting on it.

Well, as it happens, it wasn’t just YouTube users the commercial was appealing to: Mercedes-Benz Japan has recently announced that it has seen a marked increase in visitors to its showrooms and demand for the car driven by this muscular Mario was far higher than expected.

Read More

Tokyo Gas commercial gets taken off the air for being too cruelly realistic

As any young Japanese college graduate can attest, Japan’s hellish job hunting process can be one of the most stressful and demotivating periods of a person’s life. Numerous rejections, along with that feeling of isolation after seeing those around you get job offers, is enough to make anyone severely depressed.

So what does that have to do with a gas company, you ask? A commercial by Tokyo Gas Co., Ltd. which features a girl in the midst of the job hunting process has been stirring up controversy and was even taken off the air. Why? Apparently, its portrayal of the painful job hunting process was so accurate that it left people feeling a little too miserable after seeing it. 

Read More

Samurai in Brazil shows off incredible freestyle football skills ahead of World Cup

There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.

Read More

Idol’s private moments caught on tape and used for a commercial

Japanese TV has a tendency to be pretty ridiculous. Japanese commercials are even known to be some of the most ridiculous out there. Think Superbowl-esque non sequiturs, used to peddle the most mundane things! But you will never guess what this new commercial is promoting, even after the big reveal!

Read More

Japan’s 45-year-old “Lady of Eternal Youth” strikes again in new commercial

It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.

In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of  “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.  

Read More

Godzilla’s favorite food is in, and it’s not Japanese!

Opening in the US on May 16 and July 25 in Japan, Godzilla is making waves as one of this summer’s big blockbusters. But even before Godzilla’s gargantuan presence will grace the silver screen, he’s already making his rounds on the little screen. This latest commercial sees Italian car maker FIAT teaming up with Godzilla to answer the age-old question: “What’s your favorite food?”

Read More

Touching commercial pulls off a hat-trick to hit us right in the feels once again

We should probably start a new series here at RocketNews24 featuring “commercials that are bound to make you dissolve in a puddle of tears unless you’re actually an android in disguise.” In addition to Intel Japan and a Thai insurance company’s advertisements earlier this year, these tear-jerking commercials have made us break down sobbing for a third time with a new entry by music company Tosando about a father’s very special message to his daughter on her wedding day. Whether you’re a classical music buff or not, be ready with a box of tissues nearby before watching it – you’re guaranteed to let out a few sniffles at the very least.

Read More

Watch the Singapore Tourism Board video that was so bad it was pulled from YouTube

Here are a few things you should NOT include when making videos to promote your country as a tourist destination: a cheesy script, terrible voice-overs, and music that seems strangely detached from everything else. Oh yeah, and a completely random pregnancy announcement. In a BOX.

Unfortunately, a recent cringe-worthy video by the Singapore Tourism Board (STB) has managed to nail all of the above requirements. The video received such a critical bashing that the STB was actually prompted to remove it from their YouTube channel and admit that it was awful. Don’t believe that an official promotional video could really have been so bad? Just wait until you’ve seen it for yourself.  

Read More

Not again! Thai insurance commercial hits us right in the feels【Video】

You know it’s a cynical sales technique, so you try to be sensible and hold yourself apart, but sometimes commercials really know how to pull the heartstrings. We dare you to watch this spot for a Thai life insurance company and not get a little misty eyed.

Read More

Wait, those images are for real? Sony 4K commercial is so dazzling, the scenes almost look fake!

Cherry blossom season may now be over in Tokyo, and yes, each year we find ourselves wishing the magnificent pale pink flowers would last longer than a week, but luckily we’ve found a flower-themed video so spectacular, it just might be enough to make us forget the passing of the cherry blossoms.

The video is actually a commercial from Sony advertising their 4K Ultra HD TV, and it features such a massive amount of flowers in an unbelievable array of dazzling colors that you’ll find it hard to believe that the images aren’t computer generated. See the stunning images and colors for yourself in the video below!

Read More

George Clooney appears in Kirin beer ad, sounds a bit like Batman when he speaks Japanese

As we’ve seen before, Hollywood stars who ordinarily wouldn’t be seen dead in a commercial in their homeland for fear of damaging their reputation as a serious actor aren’t quite so shy when it comes to commercials in Japan. With Japanese companies eager to push stacks of cash stars’ way in exchange for endorsing their products, occasionally a big-name actor will pop up on billboards over the famous Shibuya scramble intersection and on primetime TV.

This week, smirking silver fox George Clooney follows in Leonardo DiCaprio‘s footsteps by lending his face to a Japanese commercial, in this case one for Kirin Brewery Company’s Green Label brand of beer. Clooney is no stranger to ads even at home, but Kirin’s commercial – which sees the actor painting a house and communicating with a small bird – is kind of an odd one, partly because it doesn’t have an awful lot to do with beer, and partly because, to our ears at least, Clooney appears to be channeling Christian Bale’s Batman for his single word of Japanese dialogue.

Read More

Kanna Hashimoto’s rise to fame continues with major commercial appearance

About a half a year ago, the charming face of a local idol from Fukuoka was plastered all over the internet. Kanna Hashimoto’s genuine charm and cuteness had won over the country literally overnight. Shortly afterwards, we were able to meet the up and coming star and buy a pair of glasses. There we found Hashimoto’s charm wasn’t just a fluke of the original photo that shot her into the spotlight.

Now we’re happy to see that her rise to fame hasn’t slowed down one bit with a recent appearance in the hugely popular SoftBank commercial series featuring the Shirato family. Not only that, she has also thrown the ceremonial first pitch at Opening Day of the Fukuoka SoftBank Hawks 2014 season.

Read More

Bollywood-style commercial for snack company goes viral in Japan

The latest commercial making a splash in Japan involves the unlikely combination of Bollywood and a Japanese snack! A young boy who recently participated on India’s Got Talent advertises curry-flavored rice crackers while showcasing his incredible dancing skills despite being adorably plump. Just a word of caution: after watching this video, you may be tempted to get up and start dancing!

Read More

Cup Noodle commercial reveals that the samurai still exist, love idol music

The samurai are one of the most enduring icons of Japanese culture. While anime, manga, and Godzilla are obviously all huge parts of popular Japanese culture that have received attention overseas, the old-school warriors continue to fascinate people of all ages and nationalities. Unfortunately, the real samurai haven’t existed for quite some time, and we’ll never get to see them in action again.

Or will we?!

Read More

  1. 1
  2. 2
  3. 3
Follow

Get every new post delivered to your Inbox.

Join 16,266 other followers