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Hyundai Ad Uses Suicide to Promote New Car, Causes Outrage and Sadness in the UK

Hyundai Ad Uses Suicide to Promote New Car, Causes Outrage and Sadness in the UK

As much as we might bemoan their very existence when they interrupt our favourite TV shows or appear ad nauseam prior to YouTube clips, when done well ads can be genuinely entertaining. With each shot written, debated, edited and otherwise laboured over sometimes for hundreds of hours, successful ads become pop culture in their own right and are often of higher quality than the shows whose commercial crevices they are stuffed into.

An ad recently aired in the UK, however, become a talking point for all the wrong reasons when it depicted a man trying to kill himself by breathing in the exhaust fumes produced by what transpires to be a particularly environmentally friendly type of vehicle: Hyundai’s iX35.

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Presenting: RocketNews24′s First Ever Commercial

Presenting: RocketNews24′s First Ever Commercial

That’s right, kids, we’ve hit the big leagues. And it’s all thanks to you. Sure, we began in a tiny one-room office in Shinjuku, bickering with each other about elbow space, missing pencils and who had been using the communal coffee without putting a five yen coin in the jar beside it, but thanks to our wonderful readers and the attention of the Internet masses in general, we’re now a fully fledged news beast stationed in a swanky high-rise where we rub shoulders with some of Japan’s greatest innovators and creative geniuses.

To mark the occasion, we’ve just put the finishing touches to our new commercial, featuring none other than reporter extraordinaire Mr. Sato, and a tremendously catchy jingle. The full video — plus a special bonus version — after the jump!

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Japanese Chocolaty Frozen Snack Commercials Disturbing Yet Oddly Comforting

Japanese Chocolaty Frozen Snack Commercials Disturbing Yet Oddly Comforting

Earlier this month a series of commercials were released by Akagi Dairy, the makers of the popular Gari Gari Kun frozen ice pops. These spots were to celebrate the 35th anniversary of the company’s Black line of chocolate ice bars.

It’s probably hard to tell from the image above but the commercials were put together by a team of talented and experienced Japanese artists. The result is, well, definitely something.

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Amazing AU Commercial Turns Tokyo Into Night Club— With Daft Punk!

Amazing AU Commercial Turns Tokyo Into Night Club— With Daft Punk!

Some Japanese companies are known for making really clever commercials, others are known for making some really dumb commercials (looking at you Sony).

Mobile carrier au (pronounced “A-U”) has proven itself a part of the former camp with its fantastic new commercial, “FULL CONTROL/Xmas”, which shows what Tokyo might look like if it were turned into one giant night club.

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Mercedes-Benz Creates Anime Series or Commercial… or Both

Mercedes-Benz Creates Anime Series or Commercial… or Both

Mercedes-Benz seems to be pulling out all the stops to advertise their 2013 model of A-Class car, the A 180.  In fact they have created a six-minute animated feature starring the A 180, in a rollicking race for the ultimate prize titled Next A Class.

Luckily, I grew up in the era of advertisements thinly veiled as cartoons. All the Noids or Cavity Creeps in the world couldn’t sway my purchasing preferences.  Years of Chester Cheetah and Fido Dido have hardened my mind to the subliminal messages animations can carry.

So although this anime short was well made and entertaining, it in no way swayed my opinion of this sleek new A 180 that perfectly combines the high performance of a sports car with the economic sensibility of a compact.

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Your Japanese TV Commercial Favourites, All Under One Funky Beat

Your Japanese TV Commercial Favourites, All Under One Funky Beat

I think I’ve just found my new favourite YouTube channel.

Thanks to a tip-off from an awesome RocketNews24 reader, I’ve discovered Eclectic Method; audio-visual remix masters and providers of horribly funky beats, whether the sampled videos were intended for musical enjoyment or not.

The video that pulled me in, however, was the group’s fantastic Japanese TV commercial remix…

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New Playstation 3 Commercial Packs a Nasty Little Surprise, Small Children Now Wary of Plastic Boxes

New Playstation 3 Commercial Packs a Nasty Little Surprise, Small Children Now Wary of Plastic Boxes

Just before this year’s Tokyo Game Show, Sony lifted the lid on its newly-modelled Playstation 3 console.

While many of us were hoping for even a tiny snippet of news on the next generation of consoles, Sony is still busy squeezing the few last drops of juice out of its multi-million-selling game machine, and, in an effort to cut production costs and shift a few more units before going next-gen, has somehow managed to shave a few more inches off the console’s size, giving it a facelift in the process.

Eager to show off their newest toy, a brand new ad campaign for the console hit Japanese TV late last week, drawing consumers’ attention to the machine’s snazzy new lines and bragging about its smaller size.

And then something a little bit unexpected happens. Read More