Transplanting yourself into another country can help you learn the language, but it doesn’t necessarily mean you’ll absorb every bit of the culture. This image is a perfect example of that: Your understanding will depend entirely on how familiar you are with Japanese culture and history. So, we’ve broken this package down into five degrees of cultural awareness! And don’t feel bad if you don’t “get it,” because quite a few Japanese people were lost as well.
Every once in a while a commercial comes along that so accurately deconstructs the human condition that it’s hard for any of us to not cry lasers over it. There was that one time Intel showed us the harrowing tale of a young boy whose friend was dying of cancer, and that Toyota one about a father and daughter? Well, I darn near vaporized my cat while watching that one.
Now, noodle giant Nissin and their White Curry Meshi (rice) bring us a spot titled “Sorrow of Wasteland“, which tells the story of desperate struggle between two men who were once friends. Get your tissues and ruby-quartz glasses out for this one, folks!
Japanese commercials are known all over the world for being just as entertaining as the programs they interrupt. Whether they’re ridiculously cute, heartbreakingly sad, a little confusing, or nightmare-inducingly bizarre, most commercials have something special going on.
So what about this commercial? It looks so normal at first; it’s just a bunch of high school girls hanging out in a classroom, playing a guitar, reading, whatever. But then, right in the middle, something happens. Watch it for yourself and see if you can figure it out before the reveal!
When was the last time you sat down to watch a YouTube video by a real estate company? We’re going to assume never, because who even knew that real estate companies had YouTube accounts?
Japan’s Mitsui Real Estate Residential, however, not only has a YouTube account, but their recently posted video is becoming wildly popular. The company managed to combine their housing expertise with the fail-safe giant robot genre to create a short animated series about apartment buildings that transform into giant robots!
Not everyone loves Japanese TV, but we have to admit that one thing it has going for it is absolutely bonkers commercials. You can find weird, unsettling, funny, emotional, or even just hilarious commercials the world over, but it sometimes seems that Japan has a particularly high concentration of them. Maybe there’s something in the coffee…
And speaking of coffee, Japanese coffee brand Blendy has produced one of the most bizarre commercials we’ve seen to date, mixing absurdist comedy with unsettling, dark undertones. Oh, and milk. Lots and lots of milk.
As a child I distinctly remember anti-drug campaigns telling me to “Just say no!” and how narcotics would turn my brain into a fried egg rather than a raw one, which I guess meant that cold, transparent and runny is the optimum condition for one’s gray matter.
And after I was released from rehab for the third time, I realized that those messages were largely ineffective. This was because rather than educate about the way drugs work both chemically and socially, they simply resorted to speaking down to the viewer and giving us simple commands that we were expected to blindly obey for some reason.
Looking at the above image to an alcohol abuse PSA from Thailand, you might expect more of the same dogmatic obscurity of days past. However, this ad—as bizarre as it is—is a very persuasive and inspiring message regarding knocking off the booze and getting your life together.
Music is, without a doubt, one of the most powerful artistic mediums humankind has. It can move us in ways that are hard to understand or even describe, eliciting everything from tears to vicious mosh pits. Of course, one of its most renowned powers is helping people concentrate.
Take, for example, classical music, which seems to help students focus while cramming for finals or aid tired workers in getting through a long day. So, to promote their new drink Shuchu Regain (集中リゲイン), Suntory has released a series of YouTube videos demonstrating the power of concentration. Today, we’ll be looking at “the world’s fastest orchestra,” The Extreme Minuet, played by having 43 men toss coins into beakers from several feet away.
Making the viewer feel good is a time-tested method of crafting an effective commercial. Gather a bunch of attractive people, have them frolic in beautiful surroundings for 30 seconds, and at the end subtly slip in the product, implying “You too could be having this much fun with this brand of car/beer/athlete’s foot medication!”
Thai advertisers, though, sometimes decide to take a different tack, with emotionally devastating commercials that seem designed to reduce all who watch them to blubbering piles of streaming tears and seeping sympathy. Case in point: this new ad with man’s inhumanity to man as its central theme features dialogue such as “What the f*** are you smiling at?”, terrible violence, and a completely unexpected final purpose.
At this point it’s probably no exaggeration to say that Toyota Japan is the master of making automotive commercials. Their commercials thus far have been heartwarming, bizarre, even more bizarre, and are more like minute-long movies than advertisements.
And the same thing goes for the most recent Toyota commercial. It’s about a man whose daughter leaves to go to college, and suddenly feels a lot lonelier at home with only his pet dog. What’s the twist ending that has Japanese netizens talking? And how does this all tie back to making us want to buy a Toyota? Read on to find out!
Rock climbing and bouldering aren’t really the first sports we associate with junior high and high school students. For some reason, they just seem more like recreational college activities to be enjoyed between rounds of beer while camping—or maybe we were just doing it wrong? Regardless, when we think of climbing superstars, we have to admit that high school students aren’t what spring to mind. At least not until now!
A new commercial, released earlier this month for Plala Mobile’s unlimited mobile Internet featuring one young climbing hero, has already racked up over 1.4 million views and has definitely changed our perception of what a climbing hero looks like!
While Korea these days tends to have more of a reputation for plastic surgery than skilful makeup application (we reckon Japan’s got that cornered), there are still many who think that Korean women’s makeup skills are kind of out of this world. So this Korean makeup brand decided to shoot a model into zero gravity in order to show just how easy their new “IOPE” foundation palette is to apply.
The results are about as ridiculous as you’re probably expecting, but still somehow totally entertaining…
Nearly two years ago, a single photograph of a young wannabe idol appeared online. It ignited a fire amongst idol otaku so large that it reached the mainstream press in Japan in the same day. The pictured girl, one Kanna Hashimoto, was soon after crowned “beyond angelic” and dubbed a “once in a millennium” idol for her natural looks and youthful energy.
Since then, there have been many challengers to Kanna’s title, like the “once in 4,000 years idol” whatserface, and the “once in 2000 years” idol…um you know, the one with the hair. They’re probably all nice girls and I wish them well in their careers, but seriously they had no place stepping up to Hashimoto’s star quality.
Having already appeared in commercials for SoftBank and Cup Noodle, Kanna is now hawking Lip Baby brand coloring lip balms. Although not as big a brand as the others, these commercials have woken up Japanese netizens and reminded them who the real once in a millennium idol is.
There’s a pretty common male fantasy in Japan that goes like this: You’re sitting alone in your classroom at lunchtime, when suddenly, a cute female classmate walks up to you. With your heart fluttering and your stomach growling, you find out she’s ready to satisfy both, as she pulls out a bento lunch box filled with homemade goodies and, while smiling sweetly, asks if you’d eat lunch with her.
Now take that same scenario, but expand the cast from one girl to six. Even better, right?
Sure, at least until you find out that all six of your lady suitors have superpowers and violent streaks, like what happens to this unsuspecting guy in the craziest soda ad we’ve seen in quite a while.
You have to feel for advertising copywriters sometimes. They have to come up with interesting and convincing ways to sell all manner of products, regardless of how mundane and unappealing they may be. But every so often, an ad comes along that makes us wish we’d been on the team that came up with it, it’s so breathtakingly weird.
After all, it’s not every day that you get to pitch ‘woman with sanitary undies for a head has suspicious red liquid drinking contest with rival sanitary napkins’.
Since its creation around 150 years ago, many people have dedicated their whole lives to the art of making good sushi, and we’re certainly thankful for that.
In fact, you could say the art of preparing good sushi is kind of like learning to do tricks on a skateboard, or at least it is if you have a vivid imagination. For those of you scratching your heads, it’ll make a little more sense after watching this entertaining sushi-meets-skateboarding ad. And hey, here at RocketNews24 there’s nothing we love more than sushi and entertainment.
But Japan’s top sushi chefs don’t really need to shred a skateboard park to make good sushi… do they?
With a history that stretches back some three generations, Toyota is one of the most recognized car manufacturers around. The company offers numerous family friendly vehicles, and their newer models include additional features like “Safety Sense” automatic braking technology, all designed to keep passengers as safe as possible.
That may explain why Toyota decided to release this commercial, just in time for Father’s Day in Japan, which documents the many car journeys one father and daughter take together, from the day Dad brings his little girl home from the hospital right up until she has a child of her own.
On July 16, Batman: Arkham Knight will finally be released for the PS4 in Japan. This game is unlike its other Batman: Arkham series predecessors in that it will be dubbed into Japanese.
A new commercial for the game starring actor Takayuki Yamada just began airing this past Sunday. We thought we’d share it with you since the video includes all kinds of dorkly fun that makes the snot-nosed, starry-eyed five-year-olds inside of us weep for joy.
It’s well-known that air pollution is a major problem in parts of China. The situation has gone far enough that more and more organizations are beginning to fight back, trying to tackle the problem.
One such company is Xiao Zhu, who, in addition to producing air purifiers, has also taken up awareness-raising efforts. In their video titled “Breathe Again,” the company artistically projects the faces of children in pain onto the billowing white canvas of factory exhaust.
They don’t come much more badass than Isao Machii. Dubbed the “Heisei Samurai” or “Modern Samurai” he’s a five-time Guiness World Record holder for feats such as slicing a BB pellet in half mid-flight with a sword. He is also the creator of the Shushin-ryu style of Iaijutsu which is a martial art centered on sudden sword strikes.
Needless to say, this guy has the skills to pay the bills. And pay bills he does by occasionally appearing in commercials. Last year, we saw him promote Toaster Strudel by playing a live version of Fruit Ninja. Now, he’s back to take on more food with his mighty sword, this time at speeds of up to 150 kilometers per hour (93 mph).
Have you ever done something stupid then been surprised when it actually worked? Like tossing a screwed-up ball of paper over your shoulder and actually getting it into the trash can, or throwing your hat in the air and catching it perfectly on your head? Well there’s a word for that in Japanese: bakakkoii, a contraction of baka (stupid) and kakkoii (cool).
And it didn’t take long for someone to take bakakkoii to the next level. Kanna Hashimoto, member of the idol group Rev. From DVL, stars in a cup noodle commercial where she helps perform a bunch of bakakkoii tricks. Some of them are quite impressive, which they should be considering it took over 600 takes to actually get them done correctly.
Watch the video and feel oddly satisfied after the jump!