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Can you spot what’s odd about this Japanese classroom?【Video】

Japanese commercials are known all over the world for being just as entertaining as the programs they interrupt. Whether they’re ridiculously cute, heartbreakingly sad, a little confusing, or nightmare-inducingly bizarre, most commercials have something special going on.

So what about this commercial? It looks so normal at first; it’s just a bunch of high school girls hanging out in a classroom, playing a guitar, reading, whatever. But then, right in the middle, something happens. Watch it for yourself and see if you can figure it out before the reveal!

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Buildings transform into giant robots in Japanese real estate company’s anime commercial【Video】

When was the last time you sat down to watch a YouTube video by a real estate company? We’re going to assume never, because who even knew that real estate companies had YouTube accounts?

Japan’s Mitsui Real Estate Residential, however, not only has a YouTube account, but their recently posted video is becoming wildly popular. The company managed to combine their housing expertise with the fail-safe giant robot genre to create a short animated series about apartment buildings that transform into giant robots!

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Japanese coffee maker’s commercial is dark, milky, and udderly crazy 【Video】

Not everyone loves Japanese TV, but we have to admit that one thing it has going for it is absolutely bonkers commercials. You can find weird, unsettling, funny, emotional, or even just hilarious commercials the world over, but it sometimes seems that Japan has a particularly high concentration of them. Maybe there’s something in the coffee…

And speaking of coffee, Japanese coffee brand Blendy has produced one of the most bizarre commercials we’ve seen to date, mixing absurdist comedy with unsettling, dark undertones. Oh, and milk. Lots and lots of milk.

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Thai anti-drinking PSA is surprisingly compelling 【Video】

As a child I distinctly remember anti-drug campaigns telling me to “Just say no!” and how narcotics would turn my brain into a fried egg rather than a raw one, which I guess meant that cold, transparent and runny is the optimum condition for one’s gray matter.

And after I was released from rehab for the third time, I realized that those messages were largely ineffective. This was because rather than educate about the way drugs work both chemically and socially, they simply resorted to speaking down to the viewer and giving us simple commands that we were expected to blindly obey for some reason.

Looking at the above image to an alcohol abuse PSA from Thailand, you might expect more of the same dogmatic obscurity of days past. However, this ad—as bizarre as it is—is a very persuasive and inspiring message regarding knocking off the booze and getting your life together.

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How do 43 coins tossed through the air create one short but lovely song? Concentration!【Video】

Music is, without a doubt, one of the most powerful artistic mediums humankind has. It can move us in ways that are hard to understand or even describe, eliciting everything from tears to vicious mosh pits. Of course, one of its most renowned powers is helping people concentrate.

Take, for example, classical music, which seems to help students focus while cramming for finals or aid tired workers in getting through a long day. So, to promote their new drink Shuchu Regain (集中リゲイン), Suntory has released a series of YouTube videos demonstrating the power of concentration. Today, we’ll be looking at “the world’s fastest orchestra,” The Extreme Minuet, played by having 43 men toss coins into beakers from several feet away.

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Tear-jerking Thai commercial is about stabbing of a homeless man – Can you guess what it’s for?

Making the viewer feel good is a time-tested method of crafting an effective commercial. Gather a bunch of attractive people, have them frolic in beautiful surroundings for 30 seconds, and at the end subtly slip in the product, implying “You too could be having this much fun with this brand of car/beer/athlete’s foot medication!”

Thai advertisers, though, sometimes decide to take a different tack, with emotionally devastating commercials that seem designed to reduce all who watch them to blubbering piles of streaming tears and seeping sympathy. Case in point: this new ad with man’s inhumanity to man as its central theme features dialogue such as “What the f*** are you smiling at?”, terrible violence, and a completely unexpected final purpose.

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Toyota ad about lonely father and dog has a twist ending, will tug at your heartstrings 【Video】

At this point it’s probably no exaggeration to say that Toyota Japan is the master of making automotive commercials. Their commercials thus far have been heartwarming, bizarre, even more bizarre, and are more like minute-long movies than advertisements.

And the same thing goes for the most recent Toyota commercial. It’s about a man whose daughter leaves to go to college, and suddenly feels a lot lonelier at home with only his pet dog. What’s the twist ending that has Japanese netizens talking? And how does this all tie back to making us want to buy a Toyota? Read on to find out!

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Youth climbing “genius” Miwa Oba stars in new commercial and nearly breaks the Internet【Video】

Rock climbing and bouldering aren’t really the first sports we associate with junior high and high school students. For some reason, they just seem more like recreational college activities to be enjoyed between rounds of beer while camping—or maybe we were just doing it wrong? Regardless, when we think of climbing superstars, we have to admit that high school students aren’t what spring to mind. At least not until now!

A new commercial, released earlier this month for Plala Mobile’s unlimited mobile Internet featuring one young climbing hero, has already racked up over 1.4 million views and has definitely changed our perception of what a climbing hero looks like!

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Maybe she’s born with it, maybe it’s Zero-G: Korean makeup brand tested in zero gravity

While Korea these days tends to have more of a reputation for plastic surgery than skilful makeup application (we reckon Japan’s got that cornered), there are still many who think that Korean women’s makeup skills are kind of out of this world. So this Korean makeup brand decided to shoot a model into zero gravity in order to show just how easy their new “IOPE” foundation palette is to apply.

The results are about as ridiculous as you’re probably expecting, but still somehow totally entertaining…

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Kanna Hashimoto reminds everyone why she’s the “once in a millennium” idol with new ads 【Videos】

Nearly two years ago, a single photograph of a young wannabe idol appeared online. It ignited a fire amongst idol otaku so large that it reached the mainstream press in Japan in the same day. The pictured girl, one Kanna Hashimoto, was soon after crowned “beyond angelic” and dubbed a “once in a millennium” idol for her natural looks and youthful energy.

Since then, there have been many challengers to Kanna’s title, like the “once in 4,000 years idol” whatserface, and the “once in 2000 years” idol…um you know, the one with the hair. They’re probably all nice girls and I wish them well in their careers, but seriously they had no place stepping up to Hashimoto’s star quality.

Having already appeared in commercials for SoftBank and Cup Noodle, Kanna is now hawking Lip Baby brand coloring lip balms. Although not as big a brand as the others, these commercials have woken up Japanese netizens and reminded them who the real once in a millennium idol is.

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Touching new Subaru commercial traverses time to win to our hearts

When they aren’t filming commercials involving attacks by Titans or epic 60-hour-long miniature car model shoots, Japanese car manufacturer Subaru has proven to us that they’ve also got some commercials designed to hit you right in the feels.

Take this endearing new clip set in a snowy winter’s scene, for instance. It will surely warm your heart, despite the cold!

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Ghibli animator Yoshiharu Sato directs commercial for Satsuma Shiranami

Satsuma Shuzo began streaming an animated commercial directed by Yoshiharu Sato last week. The commercial, titled Oyaji no Imo no Kamisama. (Dad’s Potato God.), advertises the company’s Satsuma Shiranami sweet potato shochu (traditional japanese hard liquor).

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Sick of BABYMETAL? How about some sumo metal!

Japan has a few, shall we say, unusual commercials that have raised eyebrows around the world. While you may laugh, when you think about it, it just shows that Japan’s marketers really know how to get the audience’s attention–and isn’t that the job of a commercial, to get people’s attention? We’d say so, and we think we may have found our favorite new eyebrow-raising Japanese commercial!

An exhilarating, upbeat sound track? Check. A simple, direct message that makes almost no sense at all? Check. Half naked people? Oh, holy hell, yes, check! 

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Mario Kart’s Mercedes-Benz collaboration enters the real world with TV spot

Car manufacturer Mercedes-Benz had previously collaborated with Nintendo on in-game car models for the company’s Mario Kart 8 video game. However, now Nintendo is helping out Mercedes-Benz by lending its characters and themes for the company’s latest commercial, “GO!GLA.” This week, the company posted the Peach and Luigi versions of the commercial:

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If you were ever an athlete growing up, this video is going to bring you a swelling of emotions

Athletes who compete in amateur sports have one of the most difficult tasks. To compete on the world level, these athletes have to train their butts off and since they aren’t paid to compete, have to hold down a job as well. What they are able to accomplish when facing severely stacked odds is pretty spectacular.

With the conclusion of the 2014 Asia Games, Japan has once again had the chance to cheer on their storied athletes. It’s important to see these sportsmen in high level competitions because they inspire an entire generation of young athletes to continue to do what they love. A commercial airing during the television broadcasts for the Asia Games is also showing the incredible hearts of these great athletes. Find out who is giving back and what their special message is after the jump.

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Kyary Pamyu Pamyu plays dress-up in new Nintendo 3DS ad

Nintendo has recruited fashion model and singer Kyary Pamyu Pamyu to promote the New Nintendo 3DS game system before it launches in Japan on October 11. On a new website, Kyary Pamyu Pamyu introduces the system’s interchangeable “Kisekae Plates” (literally, dress-up plates). With these plates, players can customize the exterior design of the New Nintendo 3DS in countless ways.

In a new television commercial, Kyary Pamyu Pamyu plays dress-up by putting extravagant outfits on Mario, Link, and other familiar characters:

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This Japanese Febreze ad looks a bit like the start of a kaiju movie 【Video】

Before moving to Japan, I always liked to imagine that Japanese TV shows would be a cross between Takeshi’s Castle and Iron Chef. In reality, television here is far less entertaining, and seems to consist predominantly of carefully orchestrated panel shows and broadcasts which are so plastered with gaudy graphics and subtitles that I often feel as if I’m reading more than I’m watching when I sit in front of my TV set.

Thankfully, Japan’s primetime ads are usually far more quirky and entertaining. Take this recent commercial for odour-removal spray Febreze, for example, which features a giant, gurning sun dual-wielding bottles of the stuff.

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Ryoko Shinohara’s smouldering lingerie ad is a Triumph【Video】

As we saw last week, Japan has some marvellously eccentric ads. But sometimes it’s best not to mess with an old tried-and-tested formula. So while lingerie company Triumph International does its bit for the “WTF Japan” cause by occasionally launching concept bras with solar panels and detachable chopsticks, they also pride themselves on making (regular, non-weird) gorgeous lingerie! Hurrah!

And with this ad for the ‘Tenshi no bra’, a 50th anniversary design from Triumph, they haven’t gone far off the underwear commercial beaten track. That’s right, reader: it’s a beautiful woman in her underwear.

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“Again with the ninjas…” Japan reacts to the American Yoshinoya commercial online

One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.

Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.

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Luigi’s ‘death stare’ makes it into Japanese Mario Kart 8 commercial

Luigi’s competitive dark side was discovered back in May with the release of Mario Kart 8. Dubbed “Luigi’s Death Stare,” the character achieved meme status after appearing in a multitude of fan videos on YouTube. Nintendo, perhaps intentionally, included Luigi’s now signature look in a recent Japanese Mario Kart commercial.

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