People who post game demonstrations such as walkthroughs and speed runs on video websites certainly put in a fair bit of effort in them. And for some part they’re acknowledged by those who view the videos. Heck, thanks to them I could find every pigeon in GTA:IV and finally get back to my busy life of eating pudding.
As such it’s not unreasonable to say they deserve some compensation for their efforts – just as long as it doesn’t come out of my pudding budget. But because they are working with copyrighted source material, it’s not always easy for these creative game enthusiasts to get paid.
Now, game-maker Nintendo and video site Niconico Douga are working together in the Creators Incentive Program in which rather than punish those who infringe on copyrights from holders like Nintendo, they will be given incentives based on the number of views they can rake in with their works.