2014 has not been a stellar year for McDonald’s Japan. The tainted chicken scandal of midyear rocked the fast-food chain so much that it’s core audience of netizens decried every offering since. It wasn’t for lack of trying as they hauled out some alternative tofu nuggets only to float back to chicken nuggets offered for free. The company then tried offering the sophisticated taste of mushroom risotto balls and a tonkatsu (fried pork cutlet) burger with sauce selected by a nationwide search.
However, all of these efforts fell on deaf ears and itchy typing fingers hammering out comments such as “Never again” and “It’s too easy to see they’re fine with using dodgy meat.” It had gotten to the point that you might think Japan had turned its collective back on McDonald’s forever, but as the New Year’s song goes: Should old acquaintance be forgot?
Maybe so as McDonald’s Japan’s latest offering has been getting a relatively warm response, and all it took was a little crabbiness.