cup noodles

Commercial takes on one of the proudest traditions of girls’ anime: the romantic wall pound

We’ve been impressed by Nissin’s clever ads for Cup Noodles more than once. With previous ads featuring breakdancing samurai, battlefield language barriers, and fanatic idol fans, we’ve usually come away with chuckles or goose bumps, and sometimes even both.

Now Nissin is back again with a skewed look at another piece of pop culture: romantic leads in girls’ manga that pound on the walls.

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Fast food flavour cup noodles recreate the authentic American experience in a pot

Japanese people love their cup noodles, there’s now doubt about it. You can see endless varieties on sale at the conbini or supermarket, from the ordinary to the weird and wonderful. Recently Nissin Foods has released two limited edition cup noodle flavours to be sold at AEON which are definitely at the weirder end of the scale: Cheeseburger Noodles and Hot Dog Noodles.

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We try Thai and Indonesian “Ethnic” Cup Noodles, one of them tastes like spicy Fruit Loops

Cup Noodles are an iconic part of the Japanese food landscape and of course they’re no stranger to the Japanese custom of adding unusual new flavors to stuff. This time around their maker Nissin has been inspired by some of their international partners and developed two flavors in the “Ethnic Series” of Cup Noodles based on Thai and Indonesian dishes.

The first one is modeled after the spicy Thai soup tom yum goong, and the other is said to resemble Indonesia’s savory noodles mie goreng. Having just been released on 14 April we went straight to the supermarket and picked them up to bring you the Asianiest taste that only a Chinese food made by a Japanese company based on South East Asian dishes can provide.

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Simple tricks to making instant ramen look like a gourmet meal

Have you ever wondered what happens when you take one of the cheapest ready-made foods on the market and combine it with some clever photography? Japanese site Livedoor News has, as it demonstrated with some instant Cup Noodle. We’ll introduce you to how they made an 88 yen (US$0.80) product look like a luxurious meal by incorporating it into a variety of settings, and of course keep your curiosity at bay with plenty of photos.

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Chow time, bachelors! Nissin now offering microwavable curry rice in a cup

My first time apartment hunting in Japan didn’t go so well. I ended up in a bunker so cramped that the only fridge I could fit inside could hold a carton of milk, a carton of orange juice, a tube of wasabi, and honestly not a whole lot more. By necessity, I subsisted on a cornucopia of non-perishables, often microwavable rice, topped with the contents of a pouch of instant curry from the convenience store down the street. It wasn’t gourmet, but it was a hot meal I could prepare in about the time it took to take off my suit and hang it up nicely.

But as simple as that was to make, Nissin Foods now has something even easier: instant curry and rice all in the same container.

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Newly Released Emergency Ration Cup O’ Noodles Last for Three Years

The Cup O’ Noodles that “saved your life” in college may now actually save your life in an emergency situation.

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The Japanese version of the popular travel information site Trip Adviser recently published a list of the best factory tours in Japan. Perhaps unsurprisingly, one of the nation’s most popular exports makes it to number one. Read More

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