The Pacific Rim meets the Atlantic seaboard in Japan’s newest flavor of instant ramen.
With Halloween becoming an increasingly recognized event in Japan, we’re sure to be seeing plenty of products featuring pumpkins, black cats, ghosts and witches in shops across Japan as we enter the month of October. And the instant food market is no exception to the trend, as Nissin Foods, known around the world for their Cup Noodles, come out this month with four unique Halloween-themed instant food products.
That’s right, you can be sure to get a taste of Halloween this year, even if you have no time to cook!
When I was first exposed to Japanese commercials, it seemed like every one of them was off-the-rails insane. Filled with breathless rapid-fire speech punctuated by seemingly pointless pauses for some unknown dramatic or comedic effect, each ad seemed to be end as soon as it began, often giving little, if any, mention of its product.
Things seem to have calmed down considerably in recent years, though, with a trend towards a bit more restraint and comprehensibility, under the solid logic that if the audience is left paralyzed from their minds snapping as they try to process what they just saw, they won’t be able to go to the store and buy your products.
Still, every once in a while, a marketing team decides to just go for broke and tries to raise the bar for commercial craziness, and this new Cup Noodle ad, featuring one of Japan’s most popular actors, is about as weird as they come…and that’s before the horses with human faces and ramen on their heads show up.
Even though spikey-haired Goku is undeniably the protagonist of classic (and soon to be new) anime Dragon Ball, we’re not sure it’s entirely accurate to call fellow Saiyajin Vegeta a “supporting character.” That’s because the widow’s peak-sporting martial artist would tell you that he’s actually the strongest fighter in the Dragon Ball universe, and his prideful insistence on doing things his way means that “supporting” others isn’t something he’s particularly amicable to doing.
Maybe that’s the reason that while Goku and the villainous Frieza are hawking cola, Vegeta is instead endorsing Cup Noodle’s new vegetable-packed variety of instant ramen, and starring in an action-packed, cabbage-crushing commercial while he’s at it.
Have you ever done something stupid then been surprised when it actually worked? Like tossing a screwed-up ball of paper over your shoulder and actually getting it into the trash can, or throwing your hat in the air and catching it perfectly on your head? Well there’s a word for that in Japanese: bakakkoii, a contraction of baka (stupid) and kakkoii (cool).
And it didn’t take long for someone to take bakakkoii to the next level. Kanna Hashimoto, member of the idol group Rev. From DVL, stars in a cup noodle commercial where she helps perform a bunch of bakakkoii tricks. Some of them are quite impressive, which they should be considering it took over 600 takes to actually get them done correctly.
Watch the video and feel oddly satisfied after the jump!
If you’ve ever visited Singapore, you’ll know that the country has an incredible range of culinary delights to offer. And if you enjoy seafood in particular, one of the county’s numerous signature dishes you’ll definitely want to try when you’re there is the savory Chilli Crab. So when we heard that Nissin was going to come out with a new cup noodle in Chilli Crab flavor, well, we just knew that it was time for another RocketNews24 taste test! So, how did the famous seafood dish taste as a cup of instant noodles?
Love noodles? Love Youkai Watch? We’re guessing that there are plenty of people out there who would answer yes to both of those questions. It then shouldn’t come as too much of a surprise if someone decided to combine the two in a tasty-looking original creation.
Well, that’s exactly what Twitter user @takusan_neru did with the unique bowl of noodles in this picture she shared. And just what makes the noodles so special? Well, as you can see, the bowl is filled with … smiling Jibanyan faces!
Last year, Nissin, makers of Cup Noodle instant ramen, created the awesome Samurai in Brazil ad, in which a soccer player clad in Japanese armor travelled to South America to show off his footwork to the locals. The company later caught up with the freestyle soccer expert in Europe with a sequel, Samurai in Manchester .
In its newest commercial, Nissin isn’t just switching venues, but sports, too, as Samurai in New York features one of the best tennis players in the world, who proves just how talented he is by leaving behind his racquet and delivering powerful forehands, backhands, and serves using a wooden sword.
We’ve been impressed by Nissin’s clever ads for Cup Noodles more than once. With previous ads featuring breakdancing samurai, battlefield language barriers, and fanatic idol fans, we’ve usually come away with chuckles or goose bumps, and sometimes even both.
Now Nissin is back again with a skewed look at another piece of pop culture: romantic leads in girls’ manga that pound on the walls.
Japanese people love their cup noodles, there’s now doubt about it. You can see endless varieties on sale at the conbini or supermarket, from the ordinary to the weird and wonderful. Recently Nissin Foods has released two limited edition cup noodle flavours to be sold at AEON which are definitely at the weirder end of the scale: Cheeseburger Noodles and Hot Dog Noodles.
Cup Noodles are an iconic part of the Japanese food landscape and of course they’re no stranger to the Japanese custom of adding unusual new flavors to stuff. This time around their maker Nissin has been inspired by some of their international partners and developed two flavors in the “Ethnic Series” of Cup Noodles based on Thai and Indonesian dishes.
The first one is modeled after the spicy Thai soup tom yum goong, and the other is said to resemble Indonesia’s savory noodles mie goreng. Having just been released on 14 April we went straight to the supermarket and picked them up to bring you the Asianiest taste that only a Chinese food made by a Japanese company based on South East Asian dishes can provide.
Have you ever wondered what happens when you take one of the cheapest ready-made foods on the market and combine it with some clever photography? Japanese site Livedoor News has, as it demonstrated with some instant Cup Noodle. We’ll introduce you to how they made an 88 yen (US$0.80) product look like a luxurious meal by incorporating it into a variety of settings, and of course keep your curiosity at bay with plenty of photos.
My first time apartment hunting in Japan didn’t go so well. I ended up in a bunker so cramped that the only fridge I could fit inside could hold a carton of milk, a carton of orange juice, a tube of wasabi, and honestly not a whole lot more. By necessity, I subsisted on a cornucopia of non-perishables, often microwavable rice, topped with the contents of a pouch of instant curry from the convenience store down the street. It wasn’t gourmet, but it was a hot meal I could prepare in about the time it took to take off my suit and hang it up nicely.
But as simple as that was to make, Nissin Foods now has something even easier: instant curry and rice all in the same container.
The Cup O’ Noodles that “saved your life” in college may now actually save your life in an emergency situation.
The Japanese version of the popular travel information site Trip Adviser recently published a list of the best factory tours in Japan. Perhaps unsurprisingly, one of the nation’s most popular exports makes it to number one. Read More