cute

McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods

Keep them in the kitchen or throw them in a bag–these toys also serve as functionally cute souvenirs to bring home.

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Osaka’s creepy cute mascot speaks for first time, adds more fuel the creepy OR cute debate【Video】

Myaku Myaku says hello.

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Tokyo’s adorable Shiba Inu crepe might be the most Harajuku you can wrap in a dessert

Takeshita Street continues to be at the forefront of Japan’s kawaii and crepe culture.

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Two new fantasy creatures join the Funbaruzu posture-correcting plushie family

Because sometimes it’s hard to imagine a real animal fixing your slouch.

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Japanese delivery company tests ideal kotatsu temperature for cats, with live cats

If you know cats, you can probably guess the results.

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New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions

Who knew Eeveelutions came with different flavours?

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Pizza Hut releases a turtle pizza that looks like a Teenage Mutant Ninja Turtle

Only available in one country in the world, and it’s not Japan… 

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We take part in a T-Rex race at Nara, Japan, turns out to be a wet and wild event

Extinct theropods take over Unesco World Heritage Site for a race like no other.

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Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro

Because the gift of corn is a special one for lovers of Ghibli.

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Studio Ghibli unveils huge new sock collection featuring loads of anime characters

Totoro, Kiki, Calcifer and No Face are some of the faces that’ll put a spring in your step this spring.

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Tiger-man steals show at Japanese zoo’s safety training exercise【Video】

Everyone involved in this drill took their role seriously, especially the dude dressed in a tiger costume.

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Sumikko Gurashi origin book gets English/Japanese bilingual release, great for language learners

An adorable way to start reading Japanese, or just to spend some more time with the lovable Sumikko Gurashi cast.

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A Sumo Wrestler’s Tail: Studio Ghibli short anime film gets a new merchandise collection

Now you can own some of Ghibli’s rarest and cutest anime characters.

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Pokémon travel gear lineup includes transformable pillows to keep your neck comfy and heart happy

If you’re taking a trip, Pikachu and some of his pals want to tag along.

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Recreate the Ghibli Museum at home in cute miniature form

New Miniature Art range also includes individual kits for the museum’s Cat Bus, Robot Soldier and Totoro in the ticket window.

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Ghibli Park Catbus picks up passengers for first time, with a very special number plate 【Videos】

New videos show Totoro’s anime bus in action, and it’s even cuter than we imagined.

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Japanese cake becomes a hit with foreign tourists, but is it worth the hype?

We find out if a cake that looks like an omusubi rice ball is worth your yen.

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Sakura Totoro tableware arrives in stores just in time for sakura season【Photos】

Even the Studio Ghibli mascot gets swept up in the springtime spirit.

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Japan’s Cat Day comes to Family Mart convenience stores with huge line of feline-fun sweets, drinks

Family Mart becomes “Family Nya-rt.”

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7-Eleven’s edible cat paw proves Japanese convenience store sweets are on a whole other level

New limited-edition  “meow parfait” captures the look and texture of a kitten paw for Cat Day.

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